Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.
Samsung Ads expands its partnership with Magnite: The integration of Magnite Access boosts audience targeting and global campaign agility across Samsung TV Plus.
HubSpot’s 2025 Spotlight proves that the pressure for AI adoption is on: The event highlighted over 200 features to show how HubSpot’s AI is setting the pace.
With content quickly buried and inactive users penalized, the platform is reworking search to give creators a longer runway and more consistent reach.
Facing a steep 145% Chinese import duty, HP, Dell, Lenovo, and Nintendo are pulling back, risking supply gaps to dodge consumer backlash
Firms are pulling resources from core roles to fuel AI growth, but without ROI, they’re hollowing out the workforce they still need.
38% of US enterprise marketers say the majority of their influencer marketing budget goes to paid amplification, up from 34% in 2023, per an October 2024 Linqia report.
Last week, Amazon made a last-minute offer to buy TikTok, just days before President Donald Trump postponed enforcement of the sale-or-ban law for another 75 days. Reportedly, the bid isn’t being taken seriously, so it’s unlikely the deal will go through. However, the deal is worth considering because it shows how Amazon is trying to maintain its status as the top retail media network and ecommerce retailer in the US.
Recently, Shopify CEO Tobi Lutke asked employees requesting more resources to prove they “cannot get what they want done using AI,” according to a memo posted to X. The directive reflects a wave of anxiety among workers that AI will eliminate potential jobs—or their current ones.
While banks aren’t directly paying tariffs, they face a combination of other threats.
On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.
Disney’s ad-supported automated inventory goes global: The move unlocks new opportunities for advertisers to capitalize on Disney’s massive reach.
Marketers struggle with shrinking returns on social media ad spend: A new study found diversification without divestment is key to staying afloat.
Trump hikes tariffs on China, pauses higher reciprocal tariffs on others: We expect US retail sales growth to slow due to the broader impact of his trade policies.
Walmart is upbeat despite tariff turmoil: The retailer expects to take share as shoppers grow more value-conscious.
Most professionals admit to exaggerating their AI skills as companies tie job security and promotions to tech fluency they’ve barely been trained for.
Trump’s “Liberation Day” tariffs landed harder than expected. Widespread uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US—along with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?