Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.
Consumers’ love-hate relationship with social media puts banks’ image at risk.
In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.
Express failed to adapt to consumers’ changing tastes: Missteps led the company to file for bankruptcy and shutter more than 100 stores.
Restaurants want in on drone delivery: Panera Bread and Jet’s Pizza are joining retailers like Amazon and Walmart in the search for ways to deliver orders faster and more consistently.
US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.
The cookieless advertising race is heating up: GroupM and PubMatic are offering privacy-oriented inventory ahead of the end of cookies.
Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.
Hyundai stops advertising on X after an ad appears next to offensive content: Company joins other brands leaving platform due to increased hate speech.
Albertsons and Kroger try to appease regulators: The companies will sell more stores to C&S Wholesale Grocers to clear the pathway for their merger.
Netflix dispels rumors of reduced film output, pledges diversified 2024 content lineup: Co-CEO Sarandos outlines strategy, including AI and live events.
Consumers are more ready for shoppable TV than ever. “The opportunity around shoppable TV is changing due to significant advancements in technology and shifts in consumer behavior,” said David Cohen, CEO of the Interactive Advertising Bureau (IAB), in its recent Retail Media Goes to the Movies report.
Serial churning is on the rise: Data and commentary from Antenna and Deloitte reveal that price increases are part of the problem.
Sam Altman’s $7 trillion AI plan might actually happen: The massive undertaking might not be as far-fetched as some thought. Investors are showing interest, and the US government is taking note.
It’s challenging the US divestiture law, citing First Amendment rights, as it faces a potential ban that could push users to rival platforms. Read online
“Fortnight” sets single-day streaming record as Taylor Swift unveils double album: Strategic surprises and Spotify's immersive campaigns underscore marketing genius.
TikTok Shop expands luxury resale offering to the UK: The platform partnered with established players in the secondhand space to deflect counterfeit concerns.
On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Posting a lower-than-expected loss in postpaid phone connections, Verizon had its best Q1 in years thanks to streaming partnerships and fixed wireless internet service.