41% of US consumers want brands to participate in meme culture and social media trends, according to M Booth. But just 25% want to see brands using popular phrases, expressions, and slang in their content, meaning brands need to be careful their voice doesn’t seem forced or corporate when posting online.
In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.
Last year, marketers' priorities included navigating a rising connected TV (CTV) landscape, using AI to optimize budgets, and questioning whether traditional measurement strategies like last-click attribution could use improvement.
Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.
The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.
As OpenAI pushes for artificial general intelligence, its reliance on complex deals and high computing costs may force it to prioritize financial viability over human-centered AI.
Trump is reportedly scaling back tariff plans: While he may not implement a 20% tariff on everything imported into the US, the still-vague plans are already having ripple effects.
“Underconsumption core” trends on TikTok: 3 in 5 Gen Zers are following the trend, leading many to cut back on online shopping.
Costco defends DEI policies amid right-wing backlash: The retailer noted the importance of diversity to its business while questioning activist investors’ motivations.
Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.
Instagram will surpass Facebook to become the largest social ad business in the US, a development that might have been hard to fathom when Facebook bought Instagram for $1 billion 12 years ago.
India’s government considers new subsidies, reduced tariffs to boost local production: The measures will make the country more attractive to manufacturers looking for China alternatives.
Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI’s future.
Consumer-facing features like Samsung’s Vision AI are enhancing consumer AI accessibility—reshaping content discovery and opening new advertising strategies.
Easing AI regulations could unleash unprecedented investments. But it also raises ethical concerns that policymakers must balance with growth.
Disney acquires Fubo, clearing Venu Sports’ troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.
Comcast’s streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.
Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports
Smart glasses will likely steal the show as neural tech fuels the convergence of wearables and spatial computing.