Adding a premium card and other changes could help to improve the program’s profitability
Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies—suggesting that retail headwinds could be more widespread than expected.
Nissan rejected Honda’s proposal to become a subsidiary. Both companies risk losing critical synergies as competitors strengthen EV and autonomous tech partnerships.
Chipotle and Taco Bell’s same-store sales grew around 5% in Q4: Chipotle’s smoked brisket and Taco Bell’s nostalgic menu items proved to be customer magnets.
Consumer interaction and engagement with healthcare and pharmaceutical ads vary greatly by generation. Marketers must gain a better understanding of these differences to reach patients more effectively.
Teladoc acquires Catapult Health for $65M: The burgeoning market for at-home health tests could make this a good deal for Teladoc.
Pharma giants report mixed earnings for GLP-1s in Q4: Supply challenges and weight loss drug market competition could pose the biggest threats to Novo and Lilly in 2025.
Chaos reigns at federal health agencies: Communications pauses, funding freezes, and fraud investigations have all taken place in recent weeks. Here’s why the flurry of activity holds serious implications for the future of the NIH, CDC, and CMS.
Grammys’ viewership miss emphasizes Super Bowl power: The awards show ended a three-year streak of viewership bumps ahead of this weekend’s Super Bowl.
With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven’t given up the fight against the ecommerce giant. Here’s how they’re using their unique strengths to chip away at Amazon’s dominance.
Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.
Google dropped diversity goals, citing federal compliance. Its DEI rollback reflects a strategic pivot among Big Tech firms to secure government partnerships
Refined luxury thrived during the holidays: Shoppers splurged on timeless pieces from Coach and Ralph Lauren but held back on bolder, flashier styles from Versace and Michael Kors.
With Super Bowl ads costing around a whopping $7 million for a 30-second spot this year, viewers can expect some memorable commercials while watching the Chiefs and the Eagles face-off.
With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.
Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.
61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 EMARKETER survey.
On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.
What Q4 tells us about the big four agencies: Omnicom and Publicis enjoyed strong quarters as they prepare for Omnicom’s IPG acquisition.
Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won’t happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind.