VideoAmp gains on Nielsen, partners with Televisa: The company’s Upfront event highlighted the major changes across the measurement landscape.
By blending fast and accurate reasoning in open-source models, this startup is betting developers want flexibility without licensing headaches
The company demands AI-driven workflows while offering only self-led training, risking burnout and backlash from a workforce already bracing for cuts.
By integrating AI across speech, music, and code, Google positions Workspace as the one-stop shop for enterprise-grade creativity and automation.
Delta expects 2025 to be a bumpy ride: Travel demand is cratering as the Trump administration’s policies create chaos and consumers brace for a recession.
In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.
Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.
Social and music apps dominate younger users’ attention: The strong generational tilt toward these categories reinforces that routine-use platforms offer better ROI for marketers than niche apps.
Consumers prefer fewer personalized ads over more generic ads: An IAB Europe report found that personalization works—but transparency is key.
China turns to stimulus, charm offensive to blunt Trump’s tariffs: But US duties of 104% could deal a severe blow to an economy struggling with depressed consumer and business confidence.
Tariff escalation reshapes Latin America trade: New duties disrupt retail margins, inventory flows, and regional growth forecasts.
Bringing manufacturing back to the US is easier said than done: Tariff uncertainty makes it hard for companies to take on large-scale projects.
Consumers became more cautious with their spending, a trend that could worsen with Trump’s reciprocal tariffs
Uptake could be limited given the crypto market plunge
Acadia acquires Crush to expand Amazon-first capabilities: The deal reflects growing demand for full-funnel retail media solutions.
Consumers are eating at home more often: Cooking is on the rise as shoppers look to save.
With iPhone prices poised to spike, Apple’s supply chain edge offers a short reprieve, but panic buying reveals deeper economic fears taking hold
Patients want more digital health support from drug companies: Respondents in a recent survey say it would improve their worsening perception of pharma.