Walmart’s Q1 ad revenues surged 50% year over year: Vizio’s integration is powering its leap into connected TV and retail media dominance.
Delinquencies for both student loans and credit cards could worsen as borrowers contend with more obligations
Partnerships are key to breaking into brick and mortar, but generational mattress-shopping divides could mute the deal’s effectiveness.
Tech’s new bet—low-cost EVs, ultra-thin phones, and vibe-driven music: Slate, Samsung, and Spotify each chase novelty—via price, design, and personalization—to win over convenience-hungry consumers.
Omada Health is the latest prominent digital health player to go public in 2025: While healthcare companies are weathering the uncertain economic environment, Omada and Hinge must prove their programs for chronic condition management can be worthwhile long-term investments.
At-home injectable drugs have been getting more approvals: Amneal Pharmaceuticals is the latest to gain approval for its migraine treatment. Pharma companies can help spur uptake for at-home injectables like it with more education and support.
UnitedHealth Group faces reported criminal investigation over Medicare billing fraud: The DOJ may have gathered enough evidence against UnitedHealth, such as allegedly giving doctors kickbacks. Other top players in the Medicare Advantage market should be worried.
Netflix's ad tier reaches 94 million as it looks to genAI to continue its trajectory: The data suggests Netflix is positioned for sustained streaming market leadership.
layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.
Dick’s Sporting Goods is buying Foot Locker: The deal will significantly boost the big box retailer’s market share and bargaining power—though it carries significant risk.
YouTube strikes deal to broadcast first game of the NFL season: The move responds to fans embracing digital for sports and presents an opportunity for advertisers.
Now offering massages, art tours, and more without a home booking, Airbnb is turning into a full-service travel platform with a trove of first-party data.
New features let brands display shoppable feeds and target ads during key video moments, capitalizing on YouTube's rising share of streaming time.
On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.
Commerce media is evolving beyond online retail into new frontiers like out-of-home (OOH) ads at gas stations and convenience stores, creating “a once in a career window to reorient your business to the opportunity,” according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps.
Multiculturalism drives advertising outcomes: An EMARKETER conversation with My Code revealed how engagement with multicultural audiences is crucial for success.
The effects of new tariffs are starting to hit home: Retailers that rely on discretionary spending are struggling, signaling rising anxiety among businesses and consumers—and likely slower growth ahead.
New research shows clusters of AI agents evolve social norms and roles on their own, mimicking human behavior and raising fresh concerns about bias
HBO Max is back after a lengthy branding misstep: The pivot reflects the enduring power of HBO’s cultural and commercial identity.
Google’s AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.