Patients prefer AI-generated messages in their EHR: We unpack the results of new research that highlights AI’s ability to show empathy in patient communications.

Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

How do you solve an insurance problem like Florida? Spitballing ideas to sustain the hurricane-plagued state’s shaky P&C insurance market has led observers to float the idea of an Affordable Care Act-like solution.

Hoka sales soared nearly 35% in FYQ2: Meanwhile, Skechers delivered a record-setting quarter as the shoe brands continue to benefit from Nike’s missteps.

The blocked Tapestry-Capri merger is a major victory for Lina Khan and the FTC: Whether it can build on that momentum depends in part on who wins the presidential election.

On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.

Customers may be missing out on the full value of their cybersecurity policies: They know they need coverage. But they’re lagging in their pickup of related risk management services.

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

The travel industry’s total media ad spending declined by almost 60% in 2020, but as of this year, it will have fully regained the lost ground.

Online access and a fee-free ATM network are the two most important bank services/features according to US banking customers, per to a July 2024 survey from Nerdwallet conducted by The Harris Poll.

Out-of-home (OOH) advertising is offering more opportunities for advertisers to take advantage of context, measurement, and experiential innovations to drive conversions. “Try it more. Use it not just for that one stunt,” said Anna Bager, president and CEO at the Out of Home Advertising Association of America (OAAA). Instead of focusing on one tentpole stunt, marketers should be using multiple OOH formats to supplement digital campaigns, Bager said.

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

The Spanish bank launched its digital speedboat in the US before most of its products become available.

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

The reputational damage could make issuers wary of taking on the card as they look for a new partner

It's the ecommerce giant’s first credit card but likely not the last as it competes with Amazon and other ecommerce sites