Attention measurement is maturing: The hotly sought-after metric is getting industry standards thanks to the IAB and MRC.
Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's EMARKETER's summit on Commerce Media Trends 2025.
On Monday, US and Chinese officials reportedly announced a significant reduction of the recent tariffs that have led to economic uncertainty around the world.
“Shopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,” said Shawn McGahee, head of retail media at Google, during last week’s EMARKETER Summit on commerce media.
Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.
Both firms are slashing hundreds of jobs, citing AI efficiencies and market shifts—signaling a future where only the AI-proficient survive.
A recent survey reveals many may regret their decision to incur student debt.
Claude’s new tool offers developers a way to skip the browser and run real-time, cited searches—threatening ad models and SEO strategies alike.
YouTube introduces creator marketing updates: The changes aim to position YouTube as an influencer marketing hub amid social media uncertainty.
China’s deflation problem reveals flaws in its trade war strategy: Beijing’s bid to offset tariffs with domestic consumption are hampered by consumers’ reluctance to spend.
Carvana, CarMax expect price advantage as auto tariffs take effect: But softer demand coupled with automakers’ efforts to keep new car pricing steady could blunt their edge.
Tariffs are a heavy burden for foreign automakers: Toyota, Nissan, and Mazda are among the companies that stand to be hit hard by punishing US auto duties.
NBCU highlights sports, streaming at Upfront event: The presentation outlined NBCU’s plan to offset declining traditional TV revenues.
While developers tout productivity bots, users prefer simple, free, opt-out-friendly AI for creative and informational help—not task automation they never asked for.
As OpenAI downshifts profit goals, Microsoft may trade revenues for long-term access, reshaping one of AI’s most powerful partnerships.
Social platforms vie for attention at NewFronts: Meta, TikTok, and Snap all debuted ad updates designed to remain competitive amid a backdrop of uncertainty.
On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.
Pinterest’s Q1 involved strong user and global revenue growth: US monetization, though, could be under pressure moving forward.
In the increasingly crowded retail media space, hiring could be one strategy for networks to differentiate themselves from competitors.