Digital MSK company Hinge Health files for IPO: Investors might be intrigued by Hinge, even as digital health companies have been hesitant to go public in the past few years.
Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.
Dick’s Sporting Goods had its best holiday quarter on record: While Q4 comparable sales soared past expectations, the retailer is tempering its outlook due to geopolitical and macroeconomic uncertainty.
With iOS 19, iPadOS 19, and macOS 16, it’s overhauling interfaces to spark consumer interest, boost sales, and bridge the gap before delayed AI features arrive.
With billions invested and a team of pros, Visa’s strategy is stopping fraud at scale—just as consumer losses hit record highs.
Domestic travel demand weakened considerably in Q1: Government spending cuts, safety fears, and macroeconomic concerns dragged down both leisure and corporate travel.
"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent “Behind the Numbers” podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump’s on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.
Proprietary MMM solutions are those that are offered and controlled by a specific vendor, like an analytics firm, measurement provider, or adtech company.
Dollar General Media Network (DGMN) has partnered with experiential retail media platform Recess on a sampling program that reaches consumers outside of the store, in their communities.
AI skills shortage gets targeted fix in Utah: Nvidia will boost Utah’s formal AI education where it’s most lacking—higher ed and adult upskilling—offering a scalable model beyond corporate training.
UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.
Consumers’ value focus is an expansion opportunity for Costco, BJ’s: The two plan to open dozens of stores to capitalize on demand for warehouse retailers.
China’s deflationary spiral is expected to continue this year: A sharper-than-expected drop in prices in February underscores Chinese consumers’ extreme reluctance to spend.
Total spirits revenues dropped 1.1% last year: The Trump administration’s tariffs will only intensify the industry’s challenges.
Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.
On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
Connected TV (CTV) is already a wild west of providers, platforms, and inventory. Add retail media networks (RMNs) into the mix, and measuring success becomes even more complicated.
“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.
Netflix sells out WWE Raw sponsorships: Ad inventory is booked for months, proving brands see value in wrestling.