Here are three strategies retailers can learn from big tech players to pump up on-site ad revenues.
The martech landscape is shifting from prompt-based AI to more sophisticated autonomous systems. Agentic AI—artificial intelligence that can independently execute tasks, make decisions, and learn from interactions—represents a significant evolution in how marketing teams can operate and scale their efforts.
Consumers are very aware of ads that they think were served to them using behavioral targeting.
Private labels gather steam: Consumers are buying more private label products than they were a year ago—seeing them as being on par with name brands.
Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform’s ban months after it made strong statements about government interference with digital free speech.
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
From Temu’s rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail.
Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.
The social media platform has fostered ties between financial institutions and Gen Zers.
Banks must be prepared in case the regulator is restructured.
Walmart looks to accelerate its ecommerce business in China: Working with Chinese delivery app Meituan should boost the retailer’s visibility and sales.
Fewer players, bigger payers: Industry KPI data shows role-playing games have lower downloads but draw higher ad spending.
Zac Posen is putting his stamp on Gap: The retailer’s creative director launched GapStudio, a new line featuring elevated pieces that will appear in stores and online in spring.
November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.
OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most
Amazon, Starbucks workers threaten strikes as the labor movement loses steam: But mixed signals from Trump could raise unions' hopes as they fight for concessions.
Providers can invest in features like one-click checkout to boost their competitive positioning
This tie-up defies previous concerns about the viability of funding the BNPL industry
Insurers in the state can now use complex computer models to recalibrate rates.