Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.
Toys R Us and Bed Bath & Beyond expand their physical presences: Brick-and-mortar stores serve as three-dimensional billboards that drive awareness and sales, but success is far from guaranteed.
Wayfair, Amazon’s October sales events delivered outsize results: The home furnishings retailer’s sales were up nearly 46% compared with the prior 4-week average, while Amazon’s sale drove a 26% lift.
Amazon Prime members can now get a discount on gas: It will also add an electric charging benefit next year to ensure consumers recognize the “disproportionate” value the program delivers.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.
Starbucks CEO Brian Niccol emphasizes need for fundamental strategic overhaul amid sales slide: The company’s US comparable transactions fell 10% YoY in Q4 as promotions and new products failed to win over customers.
If it feels like podcasts have more ads, that’s because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That’s a growth of 15.9% over 2023.
"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
Competition from Temu caused Shein’s revenue growth to slow in H1 2024: The fast-fashion retailer faces a challenging path ahead as regulatory scrutiny and a highly competitive environment threaten its IPO chances.
Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.
By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.
Despite growing adoption, poor data accuracy and unremarkable returns are limiting the success of genAI projects.
With no shortage of spending options, advertisers weighing whether to invest in TMNs will be considering what travel companies can do better or at a better value than comparable channels. First-party data, captive audiences, and a diverse array of ad inventory are some components of the travel media value proposition.
Reach is the most popular metric for measuring the success of influencer marketing programs among US enterprise marketers, per a Linqia study.
Consumer electronics brands like GoPro may define loyalty differently than a quick-service restaurant like Starbucks. A Starbucks customer may visit the chain many times a week or month, but a GoPro customer is likely to make purchases sporadically.
This high-value deal shows Stripe’s commitment to crypto payments. Bridge’s focus on cross-border payments could help stablecoins take off