CVS, Cigna sue Arkansas to stop PBM-owned pharmacies ban: Owning both PBMs and pharmacies give them a lopsided advantage over independent pharmacies. It may be tough to push against the specter of more rural “pharmacy deserts.”
Google’s AI Overviews lead to fewer clicks on healthcare search results: An industry that heavily relies on search must optimize for visibility in AI Overviews while closely monitoring how AI changes consumer search behaviors.
The New York Times will license its journalism to Amazon: The deal supports AI training while signaling a shift toward paid data partnerships.
Disney introduces perks programs for Disney+, Hulu: The programs aim to entice new subscribers and keep existing subscribers around if budgets tighten.
Pinterest teams with the Liberty to reach Gen Z fans: The focus is lifestyle expression, trend discovery, and community engagement.
30% of employees use AI productivity tools secretly out of fear that their job might be reduced or cut, per a February Ivanti survey.
On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.
Choosing the right tech solutions can be like entering a long-term relationship with vendor partners. “There has to be a long-term gain more than just a nice-to-have quick incremental add,” said Ann Marie Ippoliti, vice president of ecommerce and marketing for Michael Kors at The Lead Summit in New York City earlier this week.
Consumers prefer email, but low-quality lists and lack of verification are keeping campaigns out of inboxes and risking ISP blacklisting.
Fewer content removals signal better precision, but reduced proactivity could slow responses to hate speech and misinformation.
On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
US total media ad spending could fall to $394 billion in 2025 under a heavy tariff scenario, wiping out projected gains for the year, per our April 2025 forecast.
Nvidia woos global AI partners, HP shifts output to Mexico and Vietnam, and Lenovo pivots to India—clear signs that risk mitigation now outweighs China’s diminishing cost advantage.
Jack Dorsey’s company is committed to expanding its crypto offerings, but their utility remains dubious.
Issuers and POS providers need to offer fast, secure checkout experiences.
Kohl’s beat Q1 expectations, but challenges remain: The struggling retailer is focused on improving its assortment, establishing value and quality leadership, and offering a seamless customer experience.
Consumers want to redeem rewards for travel, making a seamless booking interface a smart choice for any bank