YouTube expands living room dominance: Sports, podcasts, and 4K content drive TV viewing surge—and possibly a YouTube TV price hike.
On today’s podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.
AI agents, mobile AI, and smart glasses will lead a wave of advancements, while genAI search and digital twins will redefine business strategies.
On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.
Shoppers are more comfortable than ever using BNPL—and not just during the holidays. Buy now, pay later (BNPL) volume will hit $18.5 billion this holiday season, with Cyber Monday alone accounting for just shy of $1 billion in spend, per Adobe. That’s 27.6% more than BNPL holiday sales volume in 2022.
Instagram launches Trial Reels: Creators can test content with nonfollowers before sharing it widely to cater to increasingly data-driven influencers.
A recent survey revealed that Gen Xers feel the most financially insecure and need specific banking services before the incoming administration takes office.
Zalando agrees to pay €1.2 billion for German etailer About You: The deal aims to help the retailer garner a larger share of the fashion and lifestyle market.
Google attracts EU scrutiny over advertising to teens: A global crackdown on privacy and teen data is extended to the search giant.
Amazon takes on social media influencers’ product testimonials: If influencers don’t disclose their relationships with sellers, those merchants could find themselves suspended from the platform.
TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.
WaveForms bets on emotionally aware chatbots to transform customer service, but overcoming widespread user distrust of AI interactions may be its toughest challenge.
AI-powered dubbing comes to YouTube: New feature enables multilingual translations for videos, boosting creators' access to global audiences.
Albertsons blames Kroger for blocked merger: The grocer is seeking billions in damages, claiming the latter failed to make necessary concessions to appease regulators.
Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.
After a slew of technical failures during November's Mike Tyson vs. Jake Paul boxing match live stream, advertisers are more aware than ever of what can go wrong during a popular event. And with Netflix's "NFL Christmas Gameday" just around the corner, which will feature Beyoncé performing during the Ravens vs. Texans halftime show, brands can strategize to make the most of a potential broadcast outage.
Roku wants to open the CTV door for small and midsize brands: A partnership will allow brands to repurpose ads designed for social media to run on its platform.
OpenAI’s new video tool promises stunning capabilities but struggles with traffic overload, regional restrictions, and a hefty Plus account price tag.
Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure’s dominance.