Burberry returns to its roots: To turn its fortunes around, the struggling luxury company will undo its brand elevation strategy and focus on outerwear and scarves.
New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.
Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.
Scam Detection uses on-device AI to flag suspicious calls, offering a powerful edge in the smartphone race.
EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.
As cookies decline in relevance and companies build out their first-party data approaches, organizations need clear data collection, maintenance, sharing, and targeting strategies. “Disparate data is going to lead into a fragmented view of customers, and that will make a broken experience,” said Moitree Rahman, senior director of first-party strategy at Eli Lilly & Company, speaking at our EMARKETER Summit.
Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.
The FTC’s lawsuit against the neobank alleges that it misled and deceived consumers.
Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.
Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast.
Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.
Cava’s brand positioning resonates with consumers: It stands in stark contrast with Sweetgreen, which is adding new proteins and testing fries to broaden its appeal.
Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.
By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.
On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Global personal luxury sales will contract this year: That will be the first decline since the Great Recession as weak spending in China weighs on the broader market.
The beta feature simplifies music remixing for creators, signaling YouTube’s push to rival TikTok in video innovation.
Lackluster improvements in OpenAI’s Orion signal that limited training data and expensive computing could slow future breakthroughs.