OpenAI’s new “traits” feature lets users personalize tone, blending professionalism with individuality. But it risks uncanny impressions for some consumers.
69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).
On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.
Between navigating a TikTok ban that s been looming since 2020 and the unreliable nature of social media algorithms, brands and creators in influencer marketing are accustomed to diversification.
Brands can’t run ads within DMs, but they’re getting close, and TikTok is experimenting with conversational ads.
Advertiser frustration with the lack of standardization is not improving
We examine why this likely doesn’t mean banks are losing customers to their digital competitors.
But the solution may struggle to gain traction given consumers’ unreadiness to adopt the technology
Providers are leaning on AI to stop bad actors while also maintaining an easy and quick checkout process
Retail returns will top $1 trillion in 2025: But growth will slow as retailers impose stricter policies, albeit at the risk of hurting sales.
President-elect Trump’s plans to cut EV incentives and expand oil production could drive up vehicle costs, undermining Biden’s clean-energy policies.
US paid retail membership fee revenues will be higher than ever before in 2025, reaching $46.39 billion, according to our May 2024 forecast. That’s an increase of 10.8% YoY, with over half (51.8%) of these revenues going to Amazon.
Tom Holland’s Bero brand is now in 1,400 Target stores: The nonalcoholic beer aims to chart a course similar to the success of celebrity-driven spirits brands.
CES underscored AI’s growing role in daily life and the rise of AVs and smart glasses. Promises of convenience stir debates about technology’s societal impact.
Could Trump’s second term include a ban on D2C pharma ads? We examine the likelihood of a ban and explore what more oversight of drug ads on TV means for pharma marketers.
Hippocratic AI rolls out AI agent app store: Licensed US clinicians can use the store to create “AI agents” that carry out certain clinical tasks, helping to augment their work and free up time for direct patient care.
Walgreens’ Q1 earnings report sends shares soaring: For its Q1 turnaround to translate into long-term success, the company will need to foster an improved experience that convinces customers to actually step foot in its stores.
Venu Sports is officially dead: Disney, Warner Bros. Discovery, and Fox are scrapping the controversial sports streaming service to focus on existing products.