Sanofi in talks to sell 50% stake in Opella: The pharma company joins other drugmakers shedding their consumer health businesses to better focus on bolstering their prescription drug pipelines.
Havas Lynx’s global healthcare influencer offering reflects channel shift: Marketers increasingly devote resources to digital channels that physicians are engaging with, like social media.
Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.
Apple’s Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.
CTV isn’t exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.
Not every restaurant chain is joining the value war: Chains such as Potbelly, Chipotle, and Red Robin that cater to slightly more affluent consumers are using a lighter touch to attract customers.
With AMD and MediaTek entering the market, Nvidia and Qualcomm may face pricing pressure. Affordable AI tech could drive adoption in emerging markets, reshaping global competition.
Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.
Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.
On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint—and be able to prove—where growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.
Its latest tools promise faster, more efficient support while keeping human agents available for higher-level problem-solving.
Payment providers are going all in on A2A payments despite limited retail uptake. Focusing on bill payments can help Plaid’s solution gain traction.
Ikea’s price cuts led to lower revenues but higher sales volumes and traffic: Ecommerce’s share of sales also grew, as the retailer added more pick-up-only locations to its store fleet.
The neobank has big credit card aspirations as it looks to become a one-stop shop for financial services, but its new programs may struggle to secure uptake.
Social media ad costs rise in key consumer categories: Our Industry KPI data suggests marketers may need to refine their ad strategies to improve campaign effectiveness.
CPG digital ad spending growth in 2024 will beat the average across industries.
Amazon tries to expand Whole Foods’ appeal: It added a micro fulfillment center to one site so customers can pick up an array of items when they shop.
Domino’s expects 6% global retail sales growth this year: While that’s below its long-term target of 7%, it’s significantly ahead of competitors such as Papa John’s and Pizza Hut.
US inflation eased in September, but consumers remain anxious about their finances: Food prices and the cost of living keep shoppers on edge, even as most indicators point to healthy spending.