Transcarent to acquire Accolade for $621M: The deal could lower costs for employer and health plan customers. It’s also an indicator that more digital health M&As will take place in 2025.
Meta’s healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.
Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.
DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.
Tech CEOs align with Trump, signaling support for deregulation and reduced scrutiny. Contributions and softened content moderation show efforts to foster smoother government relations and spur investments.
The technology will improve banks’ customer service and help them deliver more personalized interactions.
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86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.
Customer data collection, the dawn of retail media, and AI-assisted shopping has upended a retail industry already in the midst of a big-box transformation at the tail end of the 20th century. And then there is one of the biggest elephants in the room: Amazon. Here are some of the most impactful changes that marketing leaders have seen over the last 25 years.
Getty-Shutterstock merger reshapes stock media: Combined strengths in AI, search, and vast content libraries position the new entity for long-term industry dominance.
By mirroring real-world systems in real time, digital twins enable sophisticated simulations of consumer behavior, marketing channels, and organizational processes.
Trump’s tariff threats create stress and uncertainty: “Nothing is off the table” when it comes to the shape, structure, or form of tariffs, which makes planning for them difficult.
WPP’s RTO mandate could spill over to other agencies: Its four-day requirement is upsetting employees hired during an era of remote work.
Whatnot raises $265M amid TikTok ban fears: ByteDance pushes Lemon8, but the US-based livestream shipping platform gains investor confidence and market traction.
Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.
QSRs resume the value wars in 2025: McDonald’s, Taco Bell, and Wendy’s are among the many fast-food chains leaning on deals to drive traffic.
Albertsons looks ahead: With the proposed Kroger merger in the rearview mirror, the grocer raised its annual profit forecast and mapped out its growth plans.
Instacart announces slew of partnerships to combat slowing growth: The delivery platform is adding new retail partners and expanding its ad reach.
Project Digits hints at Nvidia’s ambitions in PCs and smartphones. Partnering with MediaTek positions it to disrupt Intel and Apple while broadening AI’s market reach
Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.