Urban Outfitters teams up with Nike for “On Rotation”: The Gen Z-focused in-store experience features an assortment of Nike apparel and footwear curated for UO’s audience.
TikTok debuts AI Alive, an image-to-video generation tool: The feature is part of TikTok’s push to maintain dominance in a competitive short-form market.
GPT-4o and Gemini 2.5 Pro have taken the lead in both text generation and reasoning usage. Meanwhile, Anthropic’s Claude and DeepSeek R-1 lost momentum following a surge of usage at the start of the year.
With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub—especially for younger, AI-hungry consumers.
In today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the discussion with host and Head of Business Development Rob Rubin, Senior Analyst Grace Broadbent and Senior Director of Forecasting Oscar Orozco.
40% of Gen Zers, and 19% of all consumers, have stopped using or purchasing brands who contradicted or reversed DEI efforts, according to a March survey by Ad Age and The Harris Poll.
Marketers are rediscovering OOH’s power for brand-building: In a post-click world, visibility and trust matter more than ever.
With US commerce media ad spending projected to reach nearly $70 billion in 2025, understanding how to effectively operate in this space has become critical for marketers.
“As retail media has grown, the landscape has become increasingly complex and fragmented, said EMARKETER principal analyst Sky Canaves during last week’s EMARKETER's summit on Commerce Media Trends 2025. “Comparisons are hard when standards vary across channels and platforms.”
TikTok brings DMs directly to livestreams: The update is part of TikTok’s broader livestream push, designed to keep brands and creators around.
The Trump administration is stepping back from the brink: After trimming China tariffs to 30% for 90 days, it reduced duties on low-value parcels from China to a still-high 54%.
Inflation waned in April: But early signs of cost increases are emerging.
As tariffs raise prices for many businesses, banks are finding solutions to keep their customers satisfied.
The partnership highlights the importance of individual merchant deals and larger platform tie-ups
Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.
The payment services company hopes to win audiences connected to key international demographics.
It’s is betting that hardware rollouts and vertically integrated offerings can stave off competitors.
A 90-day pause in tariffs added over $800 billion to the Magnificent Seven’s market cap, revealing just how damaging trade tensions had been for investor confidence.