Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.
Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.
Custom hardware brings OpenAI closer to independence and aims to control costs and break Nvidia’s monopoly.
New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.
Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.
Time spent with media across digital and traditional formats peaked last year. The 2024 GMI results showed a plateauing of consumption in the 11 media formats measured.
If you’re happy and you know it … will you click? Data shows consumers remember and engage with emotionally resonant ads. It’s not just about making consumers happy. They’re drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.
Six banks made Interbrand’s top brand ranking for their financial performances, influence, and brand strength.
ChatGPT’s new offering can challenge Google’s search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.
mazon’s ambitious upgrade is on hold after user complaints, revealing the difficulty of scaling conversational AI while preserving core Alexa features.
OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.
A Trump administration could lead to sweeping changes at the agency
The agency has launched similar inquiries with other major banks. These could create reputational problems for the P2P platform
The number of US homes changing hands is incredibly low: That poses a challenge to housing-related retailers like Wayfair.
But its verticalized offerings may struggle to stand out in the crowded field
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.