Domestic travel demand weakened considerably in Q1: Government spending cuts, safety fears, and macroeconomic concerns dragged down both leisure and corporate travel.
"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent “Behind the Numbers” podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump’s on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.
It’s been about a month since Google made its marketing mix model (MMM) tool, Meridian, available to the public, igniting a debate about whether open-source MMM is the way to go or if marketers should stick to vendor’s proprietary tools. Of course, the answer isn’t that simple. The effectiveness of these tools can depend on organization size and resources, customization needs, and cost. Here’s a breakdown of the pros and cons of each to help make the process a bit easier.
Dollar General Media Network (DGMN) has partnered with experiential retail media platform Recess on a sampling program that reaches consumers outside of the store, in their communities.
AI skills shortage gets targeted fix in Utah: Nvidia will boost Utah’s formal AI education where it’s most lacking—higher ed and adult upskilling—offering a scalable model beyond corporate training.
UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.
Consumers’ value focus is an expansion opportunity for Costco, BJ’s: The two plan to open dozens of stores to capitalize on demand for warehouse retailers.
China’s deflationary spiral is expected to continue this year: A sharper-than-expected drop in prices in February underscores Chinese consumers’ extreme reluctance to spend.
Total spirits revenues dropped 1.1% last year: The Trump administration’s tariffs will only intensify the industry’s challenges.
Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.
On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
Connected TV (CTV) is already a wild west of providers, platforms, and inventory. Add retail media networks (RMNs) into the mix, and measuring success becomes even more complicated.
“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.
Netflix sells out WWE Raw sponsorships: Ad inventory is booked for months, proving brands see value in wrestling.
Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.
McDonald’s turns to AI to streamline operations, bolster customer experience: But it isn’t clear how much the technology will translate into increased sales.
AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.
Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.
This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.