They argue that “click to cancel” is costly and unnecessary, setting up a showdown over consumer protections and industry compliance.
Microsoft alleges Google is behind a front group to weaken its cloud business in Europe, signaling deepening animosity as both face mounting antitrust probes
Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast.
Ancillary services, such as item repairs, pet grooming, and tailoring, are becoming an increasingly important part of retailers' strategies to drive foot traffic, build brand loyalty, and create additional revenue streams. But the benefit of these services often extends beyond direct financial returns.
Real-time payments allow individuals and businesses to send and receive payments between bank accounts simultaneously. The process described below occurs instantaneously upon initiation.
For Walmart, Black Friday officially starts on November 11: The retailer will offer savings throughout the month, with exclusive deals and early sales access for online shoppers and Walmart+ members.
Many web publishers have spent much of the past decade attempting to diversify revenues by means such as adding video and native ads to their sites wherever possible and exploring consumer revenues.
Global B2B digital ad spending to reach $48 billion by 2026: Growth driven by digital adoption and emerging market expansion.
Grocery prices remain front of mind for many consumers: That presents an opportunity for value-oriented merchants such as Aldi, Target, and Walmart to steal share by offering low prices for Thanksgiving staples.
7-Eleven to open 500 larger, food-focused stores by 2027: The struggling c-store chain hopes that more food options and a larger product assortment will restore traffic and sales.
Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.
105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.
By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.
With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.
Its security memorandum treats AI models as national assets, offering counterintelligence backing and a framework to keep innovation safe and competitive.
To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate “traditional ecosystem of measurement,” the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.
Premium increases heat up insurance commissioner elections: In particular, we’re watching the context in flood-ravaged North Carolina, one of the few states where voters elect their insurance watchdog.