CVS gives investors hope for a better 2025: The key to satisfying Wall Street is to stabilize Aetna. Here’s how CVS plans to make it happen.
Apple launches new health study: Its experience conducting health studies for product development positions the company well to roll out new health-tracking features and capabilities.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.
The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.
Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.
BuzzFeed’s BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?
More retailers open restaurants: Muji, Coach, and Louis Vuitton are among the companies relying on hospitality concepts to boost store visits and spending.
Over half (53%) of US business leaders at midsize companies identified the introduction of new products/services as their growth strategy through 2025, per a January report from J.P. Morgan.
Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.
Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.
List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.
Even if TikTok goes away, short social video is here to stay. Consumption will move to other places, and advertisers need to be ready.
Gen Z consumers rely heavily on online reviews to make purchase decisions: They’re also more likely to trust reviews than older generations.
Egg prices are up, and so are consumers’ concerns about affording groceries amid rising cases of avian flu, inflation, and President Donald Trump’s tariffs. Here’s how grocery shopping may change in the year ahead and what retailers need to know.
Inflation accelerated in January: Rising prices of eggs, chocolate, and other goods keep costs in the spotlight, potentially squeezing discretionary spending and pressuring retailers.
Burger King gave consumers a reason to spend in Q4: Limited-time menu options, such as Addams Family-themed items, along with the Million Dollar Whopper campaign, boosted US same-store sales 1.5%.
DoorDash vows to invest more in expansion: Strong Q4 revenues and orders boost momentum, but inflation and tariffs pose risks.
Thomson Reuters’ victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training
Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.