Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.
Digg makes a comeback 12 years after it was sold: While the revival promises “good vibes” and a community-first focus, how they’ll monetize is unclear.
Over half (54%) of marketers feel overwhelmed by the prospect of implementing AI into their workflows, according to October 2024 data from HubSpot.
Virtual and hybrid events have more than proved their staying power as in-person experiences resumed post-pandemic. In fact, 62% of B2B marketers said they plan to attend webinars in 2025, while 45% will host their own webinars, according to a November 2024 survey by Sagefrog Marketing Group.
DeepSeek, a genAI chatbot that originated from China, astonished the world with its capability to match ChatGPT while costing significantly less to build and using less powerful GPUs. The launch has triggered an industry soul search that could potentially accelerate AI adoption worldwide.
Delaware-based WSFS Bank and Greenlight to offer financial education to kids.
Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform’s user base without sacrificing the lucrative potential of AI.
Nordstrom ended the year on a high note: The retailer’s banner comparable sales rose 5.3% YoY in Q4, and off-price Rack’s comps increased 3.5%.
YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.
Target looks to add $15 billion in sales by 2030: However, 2025 is shaping up to be a tough year, as tariffs dampen discretionary demand and shoppers push back against its DEI policies.
Private equity is reshaping the agency landscape: As holding companies exit some service categories, PE firms see AI-driven agencies as high-growth investment opportunities.
First-party data is becoming essential: As third-party cookies disappear, brands like The New York Times, Disney, and McDonald’s are leveraging direct consumer relationships to improve ad targeting and measurement.
The explosion of softPOS is reshaping the POS landscape and forcing hardware and software providers to pivot
The BNPL provider has made strong inroads in the US but faces steep obstacles in growing its market share
It’s a major win for the P2P player as the Trump administration dismantles the agency
Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.
Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month’s most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.