Facetune, the photo editing app from Lightricks, has expanded from digital screens into the physical world with its first out-of-home (OOH) ad campaign in the US.
This follows a longer-term strategy of focusing its operations.
TikTok shifts away from free traffic for US merchants: The change will require businesses to pay for ads for visibility, but TikTok remains a critical touchpoint.
Dollar General benefits from “trade-in” behavior among wealthier shoppers: The retailer boosted its outlook as discretionary spending from higher-income consumers offset lower-income caution.
Global fintech revenues increased by 21% YoY in 2024, a strong increase from 13% in the previous year, per Boston Consulting Group and QED Investor’s Global Fintech Report. Challenger banks such as Monzo, Nubank, and Resolut fueled impressive 23% revenue growth in the deposit vertical. Trading and investment fintech revenues grew 21%, and Insurance fintechs measured 40% growth. Fintechs need to drill down into key demographics like digital natives, the unbanked, and the underbanked. Scaled fintechs can also focus on merger and acquisition (M&A) opportunities.
Klarna’s later entry into the US debit card space offers it a pathway to seize more payment volume.
A new credit card is a smart way to contend with incumbents and fintech competitors, but a confusing product line could dampen its adoption.
Almost three-fourths (74%) of consumers prefer to shop in-store for alcoholic beverages versus only buying them online (7%), according to March data from ThinkNow Research.
Nonalcoholic beer set to overtake ale as world’s second-largest beer category: Younger consumers drive the growth as they consume less alcohol.
Hims & Hers expands in Europe via telehealth acquisition: Hims purchased a company with a similar business model overseas. We believe it’s a sign that Hims is losing its competitive advantage in the US weight loss drug space.
FarmboxRx acquired by wellness company Pyx Health: Food-as-medicine companies are projected to prosper under an administration that touts lifestyle changes over prescription drugs—but Medicaid cuts could thwart growth.
Bristol Myers Squibb partners with BioNTech on new cancer drug: It’s the latest in a new class of cancer treatment drawing billions in dealmaking, which promises hope for cancer patients—but also likely higher drug prices.
Amazon Pharmacy expands medication services for caregivers and Medicare users: Healthcare service providers and pharmacies can earn customer loyalty by appealing to often overlooked caregivers with services that make their roles easier.
Multicultural adtech is becoming essential: Mundial’s privacy-first model helps brands reach a $4 trillion Hispanic market with precision.
Apple’s appeal against DMA rules frames interoperability as a privacy risk, testing how far regulators can go in dismantling its tightly guarded ecosystem.
e at last: Microsoft’s update kills default Edge and Bing prompts, giving rivals room to breathe—and forcing marketers to rethink how they reach EU users.
It will rely on automated systems to approve algorithm updates and safety features, potentially sidelining privacy teams and risking half-baked feature launches.