Tariffs threaten innovation’s pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online
Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.
Snap doubles down on immersive brand tools: AI Lenses, creator events, and AR vending machines highlight its experiential marketing push.
On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Shopping mall mainstay Claire’s balances being on trend for Gen Alpha with being a nostalgic brand for parents by leaning into pop culture, putting the right messaging on the right platforms, and staying in constant contact with core consumers.
What’s next for Capri after the Versace sale? The company is looking to offload Jimmy Choo to focus on Michael Kors, but the latter needs a wholesale reinvention to succeed.
Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.
The in-sourcing wave puts financial pressure on consultants and risks stretching government teams thin.
30% of chief financial officers worldwide anticipate passing 91% to 100% of tariffs along to their customers, while nearly as many (29%) anticipate passing on less than 10%, according to March 2025 data from Gartner.
Markets rally, but marketers hold their applause: Trump’s tariff pause could still keep ad execs on edge, given market volatility and long-term planning risks.
Customers feel that banks support them and their communities.
Core inflation rose 0.1% MoM in March, the lowest rate in four years: But that relief is likely to be short-lived as Amazon, AutoZone, Best Buy, and others warn of price hikes ahead.
Trump quadruples de minimis duties on Chinese imports as trade war escalates rapidly: The new fees will not only erase Shein’s and Temu’s price advantage, but also hit US businesses hard.
Most consumers aren’t using BNPL frequently enough to make it cost effective
The stablecoin giant is exploring plans to launch a US-specific token and POS solution
The campaign’s associated sweepstakes encourages users to pay more frequently with PayPal
Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company’s ad model.
US tariffs could stall Germany’s economy this year: GDP is forecast to grow just 0.1% as the duties on autos and other imports curb companies’ access to an important growth market.