Digital’s share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region’s digital ad spending will increase 8.6%, led by India, while China’s growth will slip noticeably amid the country’s economic struggles before a rebound the following year.
Advertising’s AI obsession is upside down: While genAI dominates for content creation, agencies are sleeping on AI’s real strategic edge—like SEO, workflow automation, and data insights
Inflation causes Gen Z shoppers to rethink when and where they shop: Growing financial strain is forcing shoppers to adjust their spending habits.
Omnicom expands Creo into a global brand: The agency will unify creator strategy across markets, blending AI tools, media partnerships, and performance goals.
B2B brands are underutilizing creator marketing on LinkedIn, according to Rob Mayhew, a creator who left his agency leadership job to make funny B2B social media videos full time. "LinkedIn is the channel that everyone's sleeping on [for creator marketing], and it's got huge opportunity, especially for B2B," Mayhew said.
JD.com challenges Meituan’s food delivery dominance: The Chinese ecommerce giant will hire 100,000 workers to help break the latter’s hold on the industry.
Walmart announces lengthy beauty sale as it looks to protect its advantage: The retailer is expanding its assortment and refining the in-store experience to appeal to a wider variety of shoppers.
Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.
Barnes & Noble is expanding its footprint: Riding a wave of strong sales—and buoyed by the #BookTok phenomenon—the bookseller expects to open more than 60 new stores this year.
CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.
Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.
On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.
With AI scraping pushing its systems to the brink, Wikipedia now offers stripped-down data sets to help developers train models ethically.
Consumers are using AI for purpose-finding and companionship more than work tasks, pushing brands to think beyond productivity and into emotional, lifestyle-centric experiences
On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.
Brands face a current environment where consumers are increasingly loosening ties and changing shopping habits due to economic pressures and shifting expectations. Customers are less brand loyal today than they were five years ago, pushing brands to build stronger communities through providing emotional connections and support.
Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers—offering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.