AI is popular in the workforce, but marketers should remain cautious: Despite massive adoption, overuse could still fracture consumer trust.
AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.
Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.
Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.
While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance.
Google offers thousands in ad credits for Demand Gen: Advertisers are encouraged to use the tool as it undergoes changes, but there are many kinks to iron out.
President Trump plans a 25% tariff on imported vehicles: The tariffs add to the growing challenges facing consumers.
As younger consumers grow increasingly comfortable with abstinence, and the non-alcoholic sector grows, brands and retailers should reconsider how to approach Dry January.
How can Spotify grow its advertiser appeal? The music platform must tread carefully to attract advertisers while retaining customers.
Its reporters are adopting AI tools to improve efficiency. Despite clear editorial guidelines, the move could fuel media mistrust and alienate readers.
NetEase lays off Marvel Rivals’ US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.
Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.
The Washington Post backs out of six-figure “Fire Elon Musk” ad: The decision raises questions about when—or if—brands should weigh in on political issues.
Less than a third of US consumers with a household income of more than $100,000 see fast food as a luxury, compared with 71% of consumers with an income of less than $30,000, according to April 2024 data from LendingTree.
Chipotle prepares for a busy burrito season: The fast-casual chain plans to hire 20,000 workers—with the help of AI—in anticipation of strong demand this spring.
On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.
Social commerce has the potential to go mainstream for luxury. More than 40% of respondents overall said they had used or were interested in using social media channels to buy luxury products.
Retailers redefine themselves through M&A: Capri, Tapestry streamline their portfolios, while Wrangler owner Kontoor Brands adds Helly Hanson to strengthen outdoor and workwear segments.
Consumers will pay for accurate AI responses, pressuring companies to provide better answers while navigating an uncertain legal landscape.
India is a region to watch for marketers in 2025: Growing internet penetration is set to make the country one of the fastest-growing ad markets.