61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from EMARKETER and Snap Inc.
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 EMARKETER forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.
Amazon, Best Buy, and Google will launch sales on November 21: The shorter-than-usual period between Thanksgiving and Christmas is driving retailers and brands to start their holiday pushes early.
Nordstrom gives its shopping app a genAI upgrade: The department store retailer hopes enhanced search and personalization capabilities will give it an edge this holiday season.
Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.
Critical flaws in its flagship AI hardware force Nvidia into a rushed redesign, threatening delayed shipments and sparking doubts about the AI industry’s breakneck expansion.
A shocking response forces the tech giant to address safety flaws amid rising genAI adoption.
Attentive’s findings challenge SMS frequency fears: Holiday shoppers welcome more personalized, frequent messages, doubling retailer revenues with minimal opt-outs.
Perplexity takes on Google: The AI-powered search engine launched a Buy with Pro ecommerce feature, along with a host of other shopping-related elements to broaden its utility and appeal.
Streaming ad loads haven’t changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that’s still much lower than linear TV, which has about 15 minutes of ads per hour.
Unified commerce aims to provide a complete picture of the customer experience across channels. By integrating the underlying tech stack that powers in-store and online operations, retailers can compile comprehensive and accurate shopper data that can be applied to a variety of revenue-boosting use cases, including personalization, loyalty programs, and the development of AI tools.
7-Eleven plans to open 115 larger-store formats by year-end, offering customers an expanded assortment of food options. The retailer also plans to add 51 new fresh food SKUs by the end of 2025.
McDonald’s earmarks $100 million to undo damage from the E. coli outbreak: The fast-food chain will spend big on marketing and offer franchisees more support to win back customer trust and sales.
The 2024 general election has been dubbed “the podcast election” due to candidates’ potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. “Podcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,” wrote EMARKETER senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.
NBA partnership fuels WBD’s global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.
On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.
Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.
Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.
Uncertain returns drive interest in scalable infrastructure, with power demands outpacing consumer buy-in.
Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.