What United’s OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.
Consumers aren’t ready to quit cash yet: The shift to digital delivery of services hasn’t relieved banks of their duty to manage cash—particularly if they’re seeking to win over cash-carrying millennials and Gen Zers.
40% of senior marketers worldwide say their CFO is most skeptical of marketing’s value at their company, according to data from Gartner.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the “Behind the Numbers: Reimagining Retail” podcast.
Gov. Gavin Newsom's veto of California's landmark AI safety bill SB 1047 underscores the complexities of regulating artificial intelligence, even as OpenAI's shift toward a for-profit model raises new questions about the industry's direction.
The BNPL industry’s explosive growth is a thing of the past. The number of US BNPL users will grow only 6.9% in 2024, a major slowdown from prior years. And while payment value will rise at a still-strong rate of 20.8% this year, it too marks a significant deceleration.
We explore key takeaways that can help banks stay competitive despite rising costs.
They seem to be responding well to Amex’s 40 product revamps this year, shrugging off higher annual fees
Block has been working to grow Cash App Pay, but the buy button still trails competitors
With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.
Co-brands can be a valuable loyalty and revenue driver for merchants, and there’s plenty of room for them to grow
A shakeup at the top of Google’s ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.
UK retail sales rose unexpectedly in September, thanks to the new iPhone and Oasis: Back-to-school shopping and entertainment spending boosted demand for non-essential items, although poor weather and consumer caution dented supermarket sales.
Amazon, Temu, and other marketplaces sold toys that failed EU safety standards, investigation finds: That could open the retailers up to stricter regulatory oversight.
Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.
Nestlé and P&G have diverging views of the US consumer: While P&G’s customers are happy to shell out for premium, effective products, Nestlé is losing ground to private labels.
Adults over 50 don’t trust online sources of health info: Health and pharma marketers must re-establish credibility with older patients who are skeptical of what they see online.
Bad actors flood the GLP-1 weight loss drug market: Until the cost of branded GLP-1s drops, illegal online pharmacies advertising falsified versions of the drugs will keep lingering.
CVS Health replaces CEO Karen Lynch: With its insurance arm, Aetna, failing to meet investors’ expectations, CVS’ decision to appoint a longtime pharmacy benefit manager exec as CEO could be just what the doctor ordered to start turning its financial fortunes around.