Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions. Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity. Here are five key stats that reveal how consumers view convenience in 2025.
"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media… We're basically saying that this is now coming to an end."
Walmart faces heat after asking Chinese suppliers to cut prices: The retailer’s attempt to shift the burden of US tariffs backfired, highlighting the widespread impact of the trade war.
: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.
AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.
The creator economy asserts itself at SXSW: Panels with creator platforms underscored their crucial place in the marketing ecosystem
Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.
Less than 10% of shoppers don’t expect to make any changes to their shopping habits due to tariffs, according to February 2025 data from Numerator.
Grocery sales shifting online is a lasting legacy of the pandemic: We expect 13.7% of grocery sales to occur online this year, more than double the 6.2% share in prepandemic 2019.
A $750 billion drop in market value reveals investor unease, with tariffs and recession worries putting pressure on consumer spending, marketing budgets, and tech margins.
AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.
AI-powered Public Eye game debuts this summer: Wolf Games is betting big on a whodunit that blends storytelling with daily, bite-sized gameplay. It’s a smart concept but lacks the quick-hit allure of other daily games.
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
TikTok has notable US economic impact: Oxford highlighted the app’s influence in the US market in a report that could play a role in its future in the US.
Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.
McDonald’s organizational overhaul aims to get new products out faster: The speedier rate of innovation could entice customers to visit more often.
On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.
While sustainability is a factor in consumers’ decision-making, financial constraints and convenience still dictate most purchasing behavior.
Inditex points to slower growth at start of the year: But Zara’s parent company remains confident about its ability to thrive in an uncertain environment.
Women’s sports advertising is thriving: TV viewership is up 140%, ad spend has doubled, and in-game ads drive 40% more engagement than primetime TV.