OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.
AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.
As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.
Steep discounts drove shoppers to splurge on Black Friday: Consumers scooped up bargains across several categories, helping online sales jump 14.6% YoY the day after Thanksgiving.
Cyber Monday will generate $13.93 billion in US ecommerce sales this year, the highest of any Cyber Five day, according to a July 2024 EMARKETER forecast.
Kohl’s is in trouble: The struggling department store hopes a new CEO will rescue it from a series of missteps that weighed heavily on its Q3 performance.
In Q3, retailers struggled with shopping trends upended by extreme summer weather along with a threat of incoming tariffs. Here’s how they addressed these challenges in their Q3 earnings calls and what it could mean for the industry heading into 2025.
Fintech leaders expect that relaxed regulations under Trump will benefit them—which means more competition for banks.
Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid
They’re still well below the overall average but could impede the already sluggish credit card recovery.
Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by Walmart’s growth and unique ad space.
Offering a seamless returns process can help merchants win repeat shoppers.
Temu and Shein’s ad bidding war drove spending away from search: CPCs spiked after the two retailers claimed in-demand search ad space.
Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.
TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app
US hospitals increase use of robots for surgical procedures: But healthcare marketers must do a better job educating the public on how robotic-assisted surgery works as more folks shop around for the best surgical care.
Social health influencers can change physicians’ prescribing choices: But only if a campaign focuses on certain factors physicians value, like credibility.
Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.
Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.