Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.
Most CEOs expect a recession and inflation: US consumers face significant uncertainty ahead, prompting them to pull back and focus spending on essentials.
Apparel brands and manufacturers fear hit from Trump tariffs: The duties will disproportionately affect the industry, as 97% of the apparel and shoes sold in the US is imported from countries like China and Vietnam.
Prada’s Versace deal comes at a difficult time for the luxury industry: Tariffs are threatening brands’ access to US consumers, while recession fears could trigger more conservative tastes.
Meta enters the next-gen model arena with high-performing tools and questionable benchmarking practices, forcing marketers to vet solutions amid a haze of hype.
With experts bullish on AI’s potential and the public wary, companies must prove usefulness to close the confidence divide.
Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, according to our November 2024 forecast.
WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.
Trump’s tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.
The impacts of the Trump Administration’s new tariffs are already rippling through global supply chains and consumer markets. "US retailers should be dusting off their inflation playbooks and brace for erratic shifts in spending patterns," warned our analyst Blake Droesch.
When you think of tax season, gaming or dating probably don’t come to mind. But for H&R Block, flipping that narrative is part of a larger strategy to meet the next generation of taxpayers exactly where they are—whether it’s in a virtual mansion on Roblox or swiping right on Tinder.
A popular influencer has recommended drastic changes in daily spending.
The end of de minimis is nigh: The rule that fueled the rise of Temu and Shein is set to end on May 2.
Worsening economic conditions will be felt deeply by issuers if the tariffs remain in their current form
3 in 4 shoppers switched brands in the past year: More retailers are looking to rewards programs to encourage loyalty amid macroeconomic headwinds.
Leaning on non-card revenue can help the network maintain its momentum even if shaky economic conditions lead to slower consumer spending
The app limits access to just three preset hours, betting on nostalgia, minimalism, and scarcity to counter tech fatigue.
Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans