The large card program is in flux, with both its issuer and network partnerships up for grabs
The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward
The tie-up can help Affirm’s strategy of building out its debit card to grow its overall payments volume
Retailers cut 57,804 jobs in Q1: That’s up an eye-popping 370% YoY as the number of retail bankruptcies grows amid an increasingly uncertain macroeconomic climate.
Trump’s “Liberation Day” provides little clarity: The tariff announcements, while far-ranging and punitive for the US’ largest trading partners, failed to lift the cloud of uncertainty hanging over businesses and consumers.
Trump’s tariffs roil the retail industry: Reciprocal measures will touch virtually every sector, leading to higher prices for the consumer.
A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.
Hims to offer brand-name GLP-1s despite snub from Eli Lilly: Hims appears to have burned bridges with the two biggest GLP-1 drugmakers and consequently could lose customers to rivals selling weight loss drugs at a discount.
Pharma companies sidestepped the Trump administration's broad tariff orders: It’s a pharma win for tariffs, but the president’s comments on foreign tax breaks and manufacturing reshoring demands still signal potential for challenges ahead.
FTC pauses lawsuit against Big 3 PBMs: But we don’t envision the case falling apart. There’s too much bipartisan support around lessening the influence PBMs have over drug pricing and pharmacy reimbursement.
Zuckerberg wants Trump to slow the EU’s advertising crackdown: Meta is pressuring the administration to fight back against EU fines.
Newsmax IPO is conservative media's moment: The network’s early success as a public company emphasizes advertiser confidence in right-leaning media.
Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.
HBO's hit show “The White Lotus,” is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl’s have seized the opportunity.
Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.
Flashy new features meet AAA games, yet battery life shrinks and OLED gets ditched. Is this really a next-gen move?
Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.
Inside the Meta and UFC partnership: The deal—both strategic and political—makes Meta UFC’s “official fan technology partner.”
Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.
On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.