Mondelez pursues Hershey’s acquisition to shore up chocolate business: The CPG company hopes the second time’s the charm as it looks to offset skyrocketing cocoa costs and capitalize on growth opportunities.
By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.
Viewers still watch the vast majority of ads on TV screens via linear TV, even as its share of time spent dwindles.
Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.
On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.
GenAI investments are rising, but cutting IT costs to fund AI projects could backfire; cross-training staff might prevent vulnerabilities and foster innovation.
By framing Copilot as a budget-saver that trims staffing needs, Microsoft targets enterprise buyers but risks alienating workers.
Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.
EWS is expanding the digital wallet’s merchant network, but it will need to score some bigger names than GNC for the wallet to make real headway.
As retailers eye the end of the holiday shopping season, they must shift their strategies to cater to resolution-driven purchases in the new year.
Banks have an opportunity to build trust by recommending relevant products and engaging on social media.
Platforms like TikTok, YouTube, and connected TV (CTV) are all competing for marketing spend. Without clear KPIs, marketers lack an understanding of—and the ability to communicate with leadership about—how campaigns are performing and where they should invest digital video marketing money.
There will be over 100 million social buyers in the US in 2024, according to our forecast. TikTok Shop, which launched in the US in September 2023, will be the single largest contributor to buyer and sales growth this year.
Widespread tariffs could throw the retail industry for a loop next year: That’s forcing retailers and brands to quickly draft their playbooks to minimize the impact on their businesses.
While most Gen Zers are managing their debts, relying on credit cards for everyday spending could spell trouble
But fraud still remained rampant across the holiday weekend, showing payment providers have more work to do to step up their protections
The card’s innovative offering should help it to pick up steam, boosting the network’s volume
There will be 180.9 million connected car drivers in the US by 2028, reaching over 70% of licensed drivers, according to a September 2024 EMARKETER forecast.
With Waymo and Uber scaling operations via partnerships, robotaxis could become a competitive force in global transportation markets.
Rx advertising surges on linear TV: We examine the top TV programs for drug ads and explore why pharma marketers are still investing in linear TV amid declining viewership.