Reddit launches AMA Ads and Pro Trends: New tools enable branded Q&As, real-time insights, and improved brand safety for advertisers.
In the last 12 months cookies got a stay of execution, TikTok did not (yet), AI exploded, and viral content cluttered our feeds. So much happened in marketing in 2024, it can be difficult to cut through the noise and take stock of what to focus on in 2025.
UK retail sales grew 3.2% YoY in December: Even with a late surge, sales rose just 0.7% YoY in 2024.
TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.
Retailers ended 2024 on a high: Holiday ecommerce sales surged by nearly 9% YoY as steep discounts and tariff fears spurred spending.
Authenticity and purpose are key. Bold campaigns succeed when they align with brand values and feel genuine rather than opportunistic
While BNPL losses remain low, consumers may be overextending themselves, making it harder for consumers to pay off their growing credit card balances
The license was approved just days after the country’s regulated market opened, making Paysafe a first mover
Discover’s more limited global acceptance could frustrate customers, but Capital One would have the time and resources to grow acceptance
Open-source AI models democratize access to powerful robotics tools, while autonomous vehicle tech could standardize the industry and speed up development.
Pharma is forecast for positive momentum in 2025: But increases in drug approvals and product sales are no guarantee as the US transitions to a new administration.
UPS pushes into healthcare logistics: The company is renting out custom lab space near its main global air hub. Diagnostics companies will be able to consolidate their shipping operations and drive downstream cost-savings.
Withings unveils AI-enabled smart mirror at CES: But consumers’ low interest in prior smart mirror products isn't likely to change.
CES 2025 emphasized a shift to platform-agnostic ecosystems as cloud gaming, e-sports, and cross-platform play redefine the industry
Serve Robotics stockpiles cash ahead of planned expansion: The company aims to have 2,000 delivery robots on the streets by 2025’s end.
Meta’s pivot to community notes offers more free expression but risks spreading misinformation, alienating users, and damaging brand safety for advertisers.
The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.
On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.