Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.
Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
Wayfair to open a 150,000-square-foot store in Atlanta: The retailer’s physical stores act as three-dimensional billboards, driving sales by keeping the brand front-of-mind.
Issuers can capitalize on the 46% of users who proactively seek out deals with their cards
The partnership will help Affirm compete with rival Klarna, which already has a large European presence
Growing in new markets can offset potential losses from increasing POS competition
Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.
This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.
Weight loss drug ads are prevalent on digital media: But these ads are often misleading, and younger consumers are particularly at risk of falling for deceptive weight loss drug offerings.
Nurses are still in short supply: There are efforts to improve nurse satisfaction. But more nurses are quitting than being hired, and patients’ trust in quality of care is at risk.
Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.
Nike expects more pain as external headwinds complicate its turnaround plan: The company forecast a mid-teens drop in quarterly sales as inventory struggles and tariffs take their toll.
Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.
Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.
Loyalty is in decline. Customers form lasting connections with brands and products they love, but they’re still willing to shop elsewhere when price, value, and experience don't meet their expectations.
With regulatory changes underway, it may be easier for fintechs to get banking charters.