Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.
A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.
While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.
The AI agent interacts with the internet like a human and could replace personal assistants—but its data storage and cost implications loom large.
As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends
By now, all the largest airlines and hotels have mature credit card portfolios. Delta Air Lines, for example, had upward of 7.5 million cardholders in 2023, per View from the Wing. But even airlines with smaller US footprints have gotten in on the action. Low-cost carrier Breeze, founded in 2021, launched a co-brand in partnership with Barclays in March 2024.
China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.
59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.
Spanish-language removal serves as a cautionary tale: Brands must embrace inclusivity to tap into Hispanic consumers’ loyalty and $2.8 trillion market.
Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.
TikTok boosts awareness of apparel: Industry KPI data shows app’s dominance in reaching consumers and raising brand presence.
In-store, consumers want experiences that engage their senses, while online, they’re interested in generative AI (genAI) tools that can help them research products. Plus, young men in the South lead in fast-food consumption, retail leaders lean on loyalty to boost growth, and holiday spending remained in check (for the most part).
GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.
In his first 24 hours as president, Trump set the tone for his second term with dozens of executive orders.
Viewership of children’s cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.
Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.
Deloitte expects retail sales to grow 3.1% this year: That’s slightly ahead of our 2.9% forecast, but those projections could go askew in several ways.
Card spend from these factors helped lift revenues 9% YoY