A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.
Netflix, Disney, and Amazon lead relief efforts for wildfire victims: Corporate and celebrity donations underscore the intersection of disaster response and cause marketing.
This year's Consumer Entertainment Show (CES) featured a number of innovations targeted at retailers and the rapidly growing category of retail media. From innovations in shoppable TV to the expansion of AI usage, here are some prominent retail products found at CES 2025.
Shake Shack looks to broaden its reach: The burger chain plans to more than quadruple its footprint in the coming years while preserving its status as a premium brand.
Drugmakers will push Trump to delay Medicare price negotiations: We believe the drug price negotiation program is well-intended given how much Medicare and US consumers pay for certain medications. While a program reversal is unlikely, we’ll find out soon what the Trump administration thinks.
Doctors’ ethics ratings slip: We explore what’s driving the decline in this new data, and examine how trust in physicians can be rebuilt.
Investor enthusiasm, AI tie-ups stand out at JP Morgan Healthcare Conference: We expect future investment activity to be driven by the AI arms race taking place across the healthcare and pharma industries.
NBC launches early NBA campaign: $2.4 billion annual rights deal includes WNBA games, Peacock exclusives, and 'Sunday Night Basketball' debut in 2026.
Repetition can make for a successful campaign, like when Temu played the same ad five times during last year’s Super Bowl and saw a 45% spike in app downloads, per Harris Poll. However, overexposure runs the risk of irritating your audience.
Search and advertising come under fire as the CMA takes a proactive approach to regulation while the US DOJ focuses on punitive remedies.
Department stores are the most popular destination for personal luxury goods purchases, with 44.5% of US adults shopping in-person and 33.2% shopping on department store websites or apps, according to “The EMARKETER Luxury Survey” conducted by Bizrate Insights in August 2024.
The divide between top-tier brands and the rest of the luxury industry is widening: Companies like Brunello Cucinelli are outpacing the market as wealthy shoppers spend freely.
DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.
Global sales grew 4% in 2024, driven by Samsung’s Galaxy S24 and on-device AI after a historic slump in 2023.
60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.
On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed—and often sharply divided along demographic lines.
Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.
The programmatic strategy known as curation is gaining traction in the ad tech space. Curation is a message from supply-side platforms (SSPs) to demand-side platforms (DSPs) that they’re ignoring valuable inventory. SSPs are increasingly using elevated data to make curated inventory more accessible, and in turn heighten advertiser value, before DSPs have the opportunity to commoditize ad buys.
Bluesky’s funding round contrasts with Meta: The smaller social platform is gaining ground, but its ad model remains a question.