US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March EMARKETER forecast.
YouTube’s hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.
Restaurant visits are declining as consumers worry about their finances: Uncertainty is pushing customers to be more discerning about where they spend their food dollars.
By snapping up staff and software without a full buyout, Google may have found a gray zone. Regulators want to know if it’s a loophole or a land grab.
GPT-4o’s high sycophancy score underscores a deeper issue—when AI flatters instead of critiques, it risks spreading bias and eroding confidence in key decisions.
Half of young UK consumers accept AI in customer service, but 81% of all UK adults want full disclosure—because comfort doesn’t cancel the need for trust.
The summer travel season will look very different this year: More trips are planned, but vacations will be shorter and cheaper.
On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform’s ambitious commerce goal further out of reach.
Retail ecommerce sales worldwide will reach $6.419 trillion in 2025, growing 6.8% YoY—the slowest pace since 2022, per our February 2025 forecast.
Consumers now expect sustained and meaningful social action from brands, instead of isolated gestures. As brands pull back or quiet their DEI initiatives, consumers are paying close attention.
Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.
Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.
Amazon shrugs off economic pressure: The retail giant says it hasn’t seen any meaningful average selling price increases, nor have shoppers pulled back spending.
Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards’ incentives.
Competitors are moving in on Apple’s home iPhone turf.
AI-forward, frictionless customer experience helps ensure Google Pay’s consistent use.
The average vehicle age keeps climbing in the US: Advance Auto Parts is banking on maintenance and repair to help it steer clear of macroeconomic speed bumps.
The partnership could spark a consumer hardware revolution, but success hinges on delivering a worthwhile alternative to existing smartphones
Novo, Lilly, and PBMs take steps to reduce GLP-1 drug prices: Players in the weight loss drug market are likely OK with cutting back on prices considering the potential to reach tens of millions of patients.