Social commerce is trying to overcome trust issues: Seamless checkout options and impulse purchases drive sales despite product quality concerns.
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International. Here are three missteps brands have made with AI and content creation and what brands can learn from them.
Tesla recalls 3,878 Cybertrucks for defective accelerator pedals amid layoffs and sales slump, raising safety and leadership concerns.
Procter & Gamble delivers mixed results: The company no longer sees many consumers trade down to private labels, but it continues to struggle to win shoppers back.
The lipstick effect may not be fading after all: Despite Ulta’s slowdown warning, L’Oréal’s North American sales rose 12.3% in Q1, and Sephora’s business has been “pretty strong.”
CVS, Oak Street to embed retail pharmacy with primary care: Will the co-located retail health model run into the same problems as Walgreens/VillageMD?
Elevance Health forms a primary care JV: We explore why all industry stakeholders must be paying attention to healthcare “payviders.”
US physicians’ views on genAI are shifting: While doctors’ positive stance on genAI presents a massive opportunity for vendors and patients alike, their outlook comes with a catch—the tech has to be vetted. AI developers, take note.
254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Netflix is building an ad business to diversify its revenue streams.
Complying with Beijing’s censorship of messaging apps underscores the company’s reliance on Chinese production and sales as app bans become a new geopolitical battleground. Read online
Asics looks to reduce its carbon footprint: The company rolled out a circular shoe designed to be recycled at the end of its life.
Meta launches its latest AI Assistant with Llama 3: It’s boldly integrating generative AI across its platforms and products but AI’s hallucinations could come back to haunt it.
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Amazon could face repercussions for surreptitious intelligence gathering: An Amazon team reportedly misrepresented itself to gain information on its rivals.
Struggling with practicality, poor battery life, and security concerns are roadblocks to consumers adopting the latest AI-powered devices. Read online
TikTok and ByteDance's data practices under fire (yes, again): Lack of controls and exposure of US data in China fuel national security worries.
Checkout might be the last step in the customer journey, but if there’s friction at a retailer’s point-of-sale—long lines, frustrating self-checkout machines, or a lack of payment options, for example—shoppers might bail. Solutions like smart carts, mobile checkout, and biometrics could provide relief.
Most brands are increasing their influencer marketing budgets. Many creators say brand deals are drying up. Both are true: More money is flowing into influencer marketing, but new high-profile partnerships are harder than ever for creators to come by.