Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.

Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.

The UK economy is in a tough spot: Consumers are keeping a tight grip on their wallets as tariffs and government budget cuts loom.

Amazon’s Interests AI delivers personalized recommendations: The feature is the retailer’s latest genAI-powered attempt to make the ecommerce experience more relevant.

Dollar Tree’s market share is growing as consumers across incomes prioritize value: The retailer sees strong prospects as it offloads Family Dollar and expands its multi-price assortment.

The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.

Consumers brace for tariff-related price hikes: Some take preemptive action, with 1 in 10 shoppers making a big-ticket purchase to sidestep rising costs.

NIL fuels March Madness ad boom: College athletes are reshaping brand strategy as ad inventory sells out and real-time deals surge.

Apple’s use of Look Around for model training demonstrates a resourceful strategy shift—using proprietary assets as public data reaches its limit.

Gemini 2.5 Pro’s logic-based responses and deep Workspace integration give it a massive edge in mainstream, enterprise-ready AI adoption

With Researcher and Analyst, Copilot gets smarter at handling strategy and data—key upgrades as businesses demand more value.

70% of US adults believe tariffs will lead to higher prices on food, electronics, and other goods, but only 26% are stocking up on items they think will cost more, according to a February 2025 survey from Ipsos.

The fintech will immediately offer certain customers up to $500 in loans.