Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.
Amazon’s AI can track prices and book trips, pushing advertisers to prep for automation and agent-optimized experiences.
Novo Nordisk inks licensing agreement for oral weight loss drug candidate: Novo wants to find out if patients could benefit from a weight loss drug pill after they use one of its blockbuster GLP-1s.
Last month, M&M's launched its first loyalty program, Fun Club, allowing consumers to earn points by completing activities and redeem them for sweepstakes entries or M&M's merchandise. While loyalty programs are typically associated with high-frequency purchases—like groceries, travel, or restaurants—even low-frequency brands are using loyalty to increase engagement, gather data, and drive sales amid rising competition.
Nearly five years since hundreds of Chinese apps were banned from India’s app stores, some can be found in the country’s Apple Store and Google Play once again. Will this open the door for other previously banned Chinese apps?
Positivity pays on Pinterest: A new study determined that platforms deemed “positive” can significantly boost ad performance.
GOBankingRates research examines what young adults do with their paychecks.
Creators get Cannes spotlight in 2025: With rebranded awards and new categories, Cannes Lions acknowledges the growing impact of creator-driven marketing.
This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers
The platform can help the card program better compete with traditional cards from large issuers
Variable notification frequency comes to YouTube: The test could help brands reach audiences and drive purchase decisions—but will require them to adapt.
Issuers can tap these models to reach a new customer segment and boost their credit card account openings
TikTok Shop expands in Europe as US fate remains uncertain: Launch in France, Germany, and Italy underscores push for growth amid pressure to boost sales.
61% of US consumers have used AI tools for online shopping: Retailers have a clear opportunity to leverage the technology for more personalized experiences.
Walmart will invest $6 billion in Mexico this year: The move could protect it from growing anti-American sentiment.
Tesla’s at the center of a heated political battle, and insurers and their customers are paying the price.