The fashion industry, in its current state, is not environmentally sustainable. For this reason, companies have begun implementing circular business initiatives in attempts to appeal to conscious consumers and cut back on their carbon footprint. But a new study shows that these models may benefit only higher-priced players, leaving value markets in the dust.
eMarketer senior forecasting analyst Cindy Liu shares our US ecommerce estimates and explains why these numbers lag behind other markets worldwide. Watch Now.
eMarketer principal analyst Nicole Perrin analyzes a new study on ad fraud that contradicts other data on this topic and suggests the problem may be bigger than previously estimated.
eMarketer forecasting director Shelleen Shum discusses our numbers on internet usage in China and the closing gap between urban and rural populations. Watch now.
Media consumption in Canada has reached a tipping point. This year, for the first time, adults in Canada will spend more daily time with digital content than with traditional media, according to eMarketer’s latest forecast on time spent with media.
Adults in France continue to devote more time to digital, especially video: Total viewing time (TV and digital video) remains steady, meaning viewers are replacing time spent with TV for digital video. This year, for the first time, digital video time will surpass 20% of total viewing time.
Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.
eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?
eMarketer's senior forecasting analyst Cindy Liu shares our retail spending numbers for the beginning of the year and the underlying factors behind the sluggish start. Watch now.
eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits and why agencies continue to be relevant.
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
eMarketer principal analyst Andrew Lipsman joins us to discuss the latest in clothing subscriptions. Why are retailers like Urban Outfitters getting into this business? What consumer trends are fueling these companies’ decisions? And what the heck is a “rundle”?
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.
eMarketer junior forecasting analyst Nazmul Islam shares our new numbers on internet usage among seniors in Canada and the factors contributing to our higher estimates. Watch now.
With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.
eMarketer senior analyst Bill Fisher joins “Behind the Numbers” to discuss the business implications of England’s unprecedented success in the football Champions League and Europa League competitions.
Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of social marketing, social may also have a place further along the path to purchase.
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.