Data fuels marketing, but it’s tough to track and even harder to make sense of. Businesses juggle measuring customer behavior, respecting privacy, and personalizing experiences—all while marketers try to prove their campaigns are worth the investment. Analytics and attribution tools help by showing what’s working, where to focus, and how to improve.
BNPL will count more than 100 million users by 2027. Its high-growth days are in the past, with both the number of BNPL users and overall payment value decelerating. But it remains an important financing tool for consumers and has a long runway ahead: BNPL payment value will account for just 1.4% of overall retail sales in 2025, per our forecast.
Google, OpenAI, and Opera are embedding AI agents into devices and browsers. These tools can browse, compare, and purchase products with minimal user input.
Canadian consumers boycott American products as tariff threat looms: Anti-US sentiment is pushing consumers to buy local—a trend likely to continue in countries targeted by Trump’s tariffs.
R/GA exits IPG, embracing AI-led innovation: A $50 million investment fuels its future as it competes against consolidating agency holding companies.
Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.
B2B ecommerce site sales increased 10.5% YoY in 2024, reaching $2.297 trillion.
Brand strength bubbles up: Even as inflation squeezes budgets, many consumers are not trading down from name-brand sodas.
Connected TV (CTV) is now an integral part of retail media. Media networks can offer rich third-party data, while CTV platforms have advanced targeting capabilities and an engaged audience. But just how big is the opportunity?
Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.
Keyword blocklists restricted advertisers from 56% of Oscars content: The issue emphasizes the need for a more thoughtful approach to brand safety.
Hulu’s technical breakdown at the Oscars sparks backlash: Subscribers missed key moments as the stream crashed early, exposing the platform’s struggles with high-profile live events.
Time spent with digital media is still climbing, but mainly in tandem with declining traditional media
On today’s podcast episode, we discuss how Amazon has made themselves even more essential to customers, why “they can’t make physical stores work”, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Listen everywhere and watch on YouTube and Spotify.
Prada nears €1.5 billion deal to acquire Versace: The move would give the luxury company broader appeal as spending cools.
It promises emotional intelligence and creative capabilities, with a hefty price tag and limited availability. Integrating its best features into GPT-5 could conserve GPUs.
Its partnership with Perplexity aims to create an action-oriented AI smartphone, but market competition and questionable demand makes this a risky venture.
Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.
What Gen Z wants from pharma: We present the data on how Gen Z feels about pharma communications and explore how marketers can more effectively reach younger consumers.
Healthcare stakeholders push Congress to make Medicare coverage of telehealth permanent: It’s set to expire at the end of March. We explore what’s at stake for seniors, many of whom are used to getting care remotely.