Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.
Its investment could strengthen the device ecosystems for AI integration and its focus on talent and supplier proximity could boost the local economy
What the FTC’s noncompete ban means for healthcare providers: 40% of physicians are bound by noncompetes. While it might take a while to enforce, it could shift power from employers back to doctors.
Walgreens expands specialty pharmacy services: It’s pulling back on primary care while getting deeper into specialty pharmacy. Can it catch up to CVS, Cigna, and United?
TikTok pulls out the stopwatch on GLP-1 content: It’s restricting most content related to weight loss drugs. We explore what this means for health influencers and the pharma marketers who sponsor them.
Operating costs are on the rise, prices are going up, and consumers are pulling back.
Chinese consumers splash out on Hermès, Prada as travel demand recovers: But economic uncertainty is causing aspirational shoppers to pull back, hurting mid-tier brands.
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.
Reddit tries to boost revenues with an AI ad format: Dynamic Product Ads could help with ad relevance but could also turn off already disgruntled users.
Big Tech Q1 earnings reveal that generative AI investments are a longer-term bet as diversified companies look to cloud and services for more immediate growth.
Payment processing provider Tabapay will acquire Synapse after the fintech failed to retain key partners.
Instagram could be the biggest beneficiary of a TikTok ban: Our industry KPI data found that Instagram has a comparable reach to TikTok among the largest accounts.
Google announced that it will not complete third-party deprecation during the second half of Q4 2024 as originally planned.
Canadian consumers keep tightening their belts: Retail sales fell 0.1% MoM in February after contracting 0.3% in January.
Google will miss 2024 cookie deprecation deadline: After UK regulator and ad industry pushback, advertisers get more time to test solutions.
Mercedes-Benz and Lamborghini launched luxury EVs, intensifying competition as Tesla shifts focus to affordability amid challenges in the premium market.
Apple adjusts Vision Pro expectations after lackluster sales: The device’s expensive price tag is likely to blame—opening an opportunity for Meta to focus on affordability in the AR/VR space.