How to Make People Feel Comfortable Returning to Stores

eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen to brick-and-mortar sales this year. They then talk about whether clothing rental is over, why Etsy keeps surging and DoorDash Storefront.

Companies in North America Are Investing in Tech as They Look to Reopen

As companies look to return operations to a state of normalcy, they’re investing in technologies that will prevent the spread of the still-looming coronavirus.

The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates, according to our newest figures.

The Streaming 'Infinity War'

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and Business Insider Intelligence senior analyst Audrey Schomer at Insider Intelligence discuss the most impressive video streaming players this year, whether bundling will come to streaming and how significant is the "mooch factor." They then talk about TVs that rotate, YouTube wanting advertisers to spend more to reach consumers watching content on TVs and what to make of D2C's jump into TV advertising.

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic. Ryan Fleisch, head of product marketing at Adobe Advertising Cloud, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss some of Adobe's recent research on consumer attitudes about brand messaging, how and where advertisers can reach them, and more.

Analyst Take: How the Coronavirus Will Change Our US Upfront TV Ad Spending Forecast

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Acoustic’s Dave Haucke, vice president of product management, and Pinky Lees, worldwide mobile strategist. They will share multiple use cases to help marketers understand how to get started with SMS, and where this channel fits into your overall communications and marketing strategy.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle's Shirli Zelcer, COO, analytics, and Eugene Becker, executive vice president of data solutions. They will share insights into each US county’s unique situation and offered best practices to help marketers move toward recovery.

SAP’s CMO on What 5G Means to Marketers

Though US adoption of 5G is still in its early days and consumer knowledge of the technology is lagging compared with other countries, industry professionals are already anticipating what opportunities the wireless tech will bring.

In France, the Pandemic Has Boosted Ecommerce for Good

Recent research has found that the stringent lockdown in France has boosted ecommerce dramatically as consumers make fewer in-store trips.

How Consumers' Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic

As the coronavirus pandemic leaves many fearing for their health and jobs, consumers are shifting their time and money toward things with immediate utility in daily life. But they're not entirely closed off to companies with products that don't fall under that category — brands can still prove their value during the crisis by providing help to others.

US Adults Want Safer, Cleaner Travel Guidelines Once Air Travel Resumes

Many US adults are standing behind any potential actions airlines and airports plan to take in response to the pandemic, according to May 2020 data from YouGov.

The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year.

Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared how product recommendations can increase conversions, average order value and brand loyalty.

Comfort Levels with Digital Buying and Physical Retail Have Changed in Canada

Confined to their homes, consumers now have more than the impetus of convenience to shop online. It’s become necessity for many people—a condition that will likely boost ecommerce habits for years to come. Nearly four in five adults (79%) in Canada spent 20% or less of their total shopping budget online prior to COVID-19, according to a Forum Research poll in April 2020.

We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors

In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers.

TikTok Is (Apparently) the Future

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.

Shifting Consumer Behavior in the Era of 'It Depends!'

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?