Adidas is on the right path: After delivering better-than-expected results in Q1, the company raised its full-year guidance.
Advertising industry focuses on sustainability: Client demand and a rising awareness of the environmental footprint of digital activities help drive move.
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.
More eyeballs = more sales: That’s why Amazon launched an “Amazon Live” shopping channel on Prime Video and Freevee and added a mobile integration to buy the featured items.
Aldi retrofitted an existing store with checkout-free technology: The retailer wants to see if the frictionless shopping experience clicks with shoppers.
The feds are watching how digital health companies use patient data: Two more telehealth entities were penalized for using consumer data for advertising. Here’s what it all means for health tech firms and marketers.
Kaiser rolls out Food Is Medicine Center of Excellence: The launch comes amid a frenzy of activity in the Food as Medicine movement. We explore the opportunities abound for providers and insurers alike.
Medicaid redeterminations see 20M disenrolled: The impact on patients has been dire. We uncover why we don’t expect providers to get off scot-free.
Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.
Google escalates its California battle against publishers: The company has started blocking news links in response to an act that would require it to pay publishers more.
The music industry swings back against AI: SAG-AFTRA and labels like Universal Music Group signed an agreement that protects musicians from the tech.
Warner Bros tops $1 billion at the box office thanks to “Dune: Part Two” and “Godzilla x Kong”: The studio sets new record in just 15 weeks.
Big Tech scrambles to attract talent amid AGI quest: Companies have hundreds of AI-related open positions to snatch the best from a small pool of applicants to build frontier systems.
Allegations of a former TikTok data scientist may renew concerns that US data was shared with Chinese parent.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
78% of consumers consider sustainability when choosing a product or retailer: But at the register, that doesn’t always mean they choose the greenest options. 78% of consumers consider sustainability when choosing a product or retailer: But at the register, that doesn’t always mean they choose the greenest options.
Microsoft and OpenAI are the latest companies expanding into Asia with significant investments in AI, aiming to fuel regional growth and technological innovation
Verishop bought data analytics firm Trendalytics: The move aims to help brands get a pulse on rapid shifts in consumer behavior trends.
To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.