Most in-person events have been canceled, and as continued concerns around face-to-face meetings increases, companies will likely be pivoting to virtual gatherings—even for intimate dinners and cocktail hours with clients.
App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.
For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss the implications of users being able to turn off political ads on Facebook. They then talk about the current controversy over Apple's App Store.
When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms. That increased engagement continued into May.
From February 2020 to April 2020, the US saw a loss of -41%, -32% and -26% in the number of Black, Latino and Asian small business owners, respectively.
As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.
Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.
Retail mcommerce sales in the UK will grow to £61.14 billion ($78.03 billion) in 2020, according to our latest estimates. And for the first time, retail mcommerce sales will make up more than 50% of total retail ecommerce sales in the UK.
With UK adults having so much time on their hands, it’s perhaps surprising to see audio struggling to hit the same, or at least similar, heights as video. However, with commuting (a key listening environment) essentially nixed, maybe this was to be expected after all.
Mattress company Simmons is turning to TikTok to help drive brand awareness and attract a younger audience as it looks to adapt in a competitive, digitally native space.
Live streaming commerce—a form of online shopping that is interactive and takes place in real time—is creating new and innovative ways for brands and retailers to connect with consumers. The format has gained wide popularity in China particularly.
US adult listeners will spend an average of about 34 minutes a day on podcasts, according to our latest estimates. Time spent is 2 minutes less than last year due to the pandemic's impact on listening behavior, but it should return to pre-contraction levels by 2022.
The US retail market has been the largest in the world for at least a century, and although China was inevitably on track to claim this mantle from the US relatively soon, we did not expect a transition point to come as early as 2020.
eMarketer principal analyst Victoria Petrock and research analyst Mariel Soto Reyes at Insider Intelligence discuss consumer attitudes around privacy, facial recognition and privacy rules and regulations. They then talk about how much the coronavirus has influenced contactless technology usage and whether virtual reality affects your eyes.
Despite lackluster economic projections at the start of 2020, consumers in Mexico initially shared a collective sense of optimism about the year ahead. However, the pandemic changed that.
The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts Jun 18
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.
As COVID-19 spreads around the world, many governments, health authorities and businesses are using technology and big data to combat the pandemic. But as these systems collect more sensitive personal information, they are also raising thorny privacy concerns.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' John Barnes, CTO, and Brian Burke, vice president of product. They discussed the true value of consumer identity—and how historical, current and predictive data are the past, present and future of digital marketing.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst Audrey Schomer at Insider Intelligence discuss what the return of live sports will look like, what brands should think about and what the lack of fans could mean. They then talk about TV companies getting together to enhance targeted TV commercials, YouTube's new "Chapters" feature and the future of TV advertising.
