Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.
The online grocery space is immense and fast-growing, with players such as Walmart and Target leveraging their sizeable brick-and-mortar locations to take on Amazon. As the landscape continues to shift, here’s what marketers need to keep in mind.
eMarketer principal analyst Victoria Petrock joins us to discuss the implications, both positive and negative, of the use of artificial intelligence in video content. What are "deepfakes," and how will they play out in politics, social media, entertainment and business?
eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.
The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.
eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.
eMarketer forecasting director Shelleen Shum shares our internet time spent numbers for China and . Watch now.
eMarketer junior forecasting analyst Nazmul Islam explores our ecommerce sales estimates for Latin America and the reasons why aggressive growth is coming. Watch now.
This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.
eMarketer research analyst Matteo Ceurvels sheds light on the latest trends in digital and mobile commerce in Latin America. How much retail business is done through digital channels in the most populous countries in the region? How are brands capitalizing on the “mobile-first” mentality? What are the top ecommerce platforms in key countries like Mexico and Brazil?
eMarketer forecasting analyst Eric Haggstrom tees up video's position within programmatic ad spending and the factors behind its unexpected growth. Made possible by Teads. Watch now.
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
eMarketer junior analyst Nazmul Islam explains why we’ve raised our estimates on programmatic display ad spending. Watch now.
Advancements in artificial intelligence (AI), including machine translation, make it easier for brands to translate their messaging, but most successful localization still requires a human touch. We spoke to Hannes Ben, founder of Locaria, a linguistics and website localization agency, about his take on the challenges marketers face with localization and how they can better integrate and measure their localization efforts as part of a larger marketing strategy.
eMarketer senior forecasting analyst Cindy Liu shares our numbers for online food and beverage sales and reveals the category's dominant retail player. Watch now.
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.
As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether with hopes of selling to their customers directly.
Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.