Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.
While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US. According to our latest forecast, the iPhone’s user base ticked up 5.0% in 2018 and will grow another 3.2% this year.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman assesses the significance of eBay’s entry into the grocery delivery space.
In the latest episode of "Behind the Numbers," we're talking social commerce with Curalate CEO Apu Gupta. Why did social commerce fail to catch fire in its early years, and why is it different now?
Amazon retired its Dash button in early March, but the branded device’s end wasn't a failure. We see it as a move to shift more replenishment buying into voice commerce.
In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.
Introducing our new Live Analyst Video Series, exclusive to eMarketer customers.
In the latest episode of “Behind the Numbers,” we sit down with Mike Molitor, head of ecommerce and loyalty at supermarket chain Raley’s, to discuss his aggressive vision for the future of digital grocery.
Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.
Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.
Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers.
In the latest episode of "Behind the Numbers," we sit down with Matt Alexander, co-founder of Neighborhood Goods, which mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.
Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.
In the latest edition of "Behind the Numbers," we sit down for a conversation with Facebook's Martin Gilliard to discuss innovation at the nexus of commerce and marketing.
This year, we forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.
Last year, 81.4% of global consumers reported ordering items online for in-store pickup (up nearly 30% from the year prior) as more consumers are drawn to the service’s convenience and speed.