Healthcare providers ages 50-70 are the most avid digital enthusiasts: HCPs are leaning into digital channels, but adoption varies among age cohorts. We dig into which digital channels they prefer, and implications for pharma companies looking to engage with HCPs.
GLP-1 users improve their health habits: Patients on the meds exercise more and eat better. Health and wellness brands have an opportunity to build relationships with consumers who are seeking health-focused products and services.
Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the “Supernatural” fitness app, were cut as the firm pivots away from costly metaverse efforts.
2 in 5 brands plan to scale back Pride engagement: The change results from mounting conservative pressure—but some brands are reaffirming commitment.
On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.
China’s AI agents, such as Manus, can tackle complex tasks with minimal human intervention. That’s helping accelerate the global arms race—nearly 7 in 10 Asia-Pacific decision-makers expect AI agents to bring major disruptions to their companies within 18 months.
CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.
A new domain and improved desktop tools are part of Meta’s strategy to win over disillusioned X users and prove Threads’ value to advertisers.
52% of US adults use a VPN to protect their IP address, according to a February 2025 CNET and YouGov survey.
Google halts plans to remove third-party cookies in Chrome: The move delays a major privacy shift but doesn’t stop the push for user-centric ad models.
Doing Things, a company of 40 creator-led brands including OverheardLA/NY and Recess Therapy, is ready to evolve from a meme account incubator into a comprehensive media company.
It uses the technology for more manual processes, freeing up the team for creativity.
Madwell sued by NYT for thousands in unpaid debts: The lawsuit serves as a warning and highlights the need for brands to vet the agencies they work with.
Threads makes ads available globally: The Meta platform benefits from steady growth and a safer brand image than X.
The companies faced mixed results and looming uncertainty as a result of tariffs
The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible
The BNPL provider is racking up partners in a major expansion push before its now-delayed IPO
Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power