With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.
Netflix’s ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.
Burberry’s holiday resurgence is an encouraging sign for luxury brands: The company’s focus on core products won over US shoppers, although a full recovery is a long way off.
Nostalgia meets innovation: Super Bowl advertisers mix legacy campaigns and tech-focused storytelling to connect with diverse demographics.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
Instagram is revamping Reels with a follower activity feed while Threads rolls out analytics and tests ads. The moves aim to deepen user engagement and maximize brand exposure.
Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.
Consumers are constantly discovering new products, but actually getting them to buy is a different story. Advertisers must ensure product information is accessible everywhere, as consumers use multiple channels for discovery, research, and purchasing products. Here are five key stats to know about the shopping journey.
Google is rolling out new features for its AI-powered Performance Max advertising platform, giving marketers more control over their campaigns and deeper insig
Their end goal differs slightly from smaller FIs that often strive to stay competitive or fill digital gaps.
German ecommerce sales rose 1.1% last year: That’s the first growth in several years despite a tough economy and consumers’ overall gloominess.
Delinquencies slightly improved for both issuers, but Discover’s card volume fell behind
Ally faced difficulties as consumers with lower credit scores bore the brunt of financial stressors
The tie-up can help attract younger travelers and aids in Venmo’s monetization journey
The UK retail landscape looks increasingly bleak: Sainsbury’s and Primark owner AB Foods add to the chorus of retailers bracing for a slowdown.
Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos’ hardware expertise.
Gen Z struggles to manage health and wellness: They understand the importance of taking health into their own hands but fail to deliver good results. We explore how healthcare marketers, providers, and insurers can arm this generation with the necessary support.
Google DeepMind expects AI-designed drug trials to start this year: While the jury is out on how effective the tech is at accelerating drug discovery, that hasn’t stopped pharma companies from pursuing tie-ups with the firm to do just that.