The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.
Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.
Efforts to increase supply chain efficiency are nothing new, but as retail ecommerce sales continue to grow, retailers need to be more flexible.
In the latest episode of "Behind the Numbers," the first in a two-part series, eMarketer demographics specialists Mark Dolliver and Jennifer Pearson discuss kids and screens—and how parents approach the mix.
While the number of US marketers that use Pinterest continues to steadily rise, the platform is trying to increase advertisers’ interest by expanding its search products and diversifying its audience by adding more male users.
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
Subscription commerce has captured retailers' attention with its built-in customer base and predictable sales patterns. It may seem like there is a box for everything—think special effects makeup or instant ramen—but not all categories have been embraced equally.
In the latest episode of "Behind the Numbers," eMarketer forecasters Oscar Orozco and Showmik Podder dig into our latest estimates for worldwide digital video usage. Where are the fastest growth rates, and what, if anything, is holding back video consumption?
Social commerce has reinvented itself many times over but has yet to prove itself as a solid sales tactic. Next year, the version that has been evolving during 2018 could finally take hold.
In the latest episode of "Behind the Numbers," eMarketer's demographics specialists, Mark Dolliver and Jennifer Pearson, consider the latest data about children's screen time. How much time are kids spending in front of screens, and what does it mean for their health and well-being?
Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Google's appearance on Capitol Hill, Verizon's decision to write down the value of some high profile assets, and rising concern about facial recognition software.
Social behaviors are shifting to stories. Advertisers want to be where users are, but how can they create effective ad campaigns that drive results? We spoke with executives at Facebook, Instagram and Snapchat to get the secrets to story advertising success.
Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.
Hint: It's all about location data