On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?
In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
eMarketer senior forecasting analyst Oscar Orozco shares our latest time spent numbers for tablets and why once-popular tablet activities like video viewing and shopping are becoming preferred elsewhere. Watch now.
Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Social media principal analyst Debra Aho Williamson discusses Facebook co-founder Chris Hughes’ recent op-ed on breaking up the company he helped create with Mark Zuckerberg. What is Hughes proposing? Just how powerful is Facebook? And what should the government’s role be in regulating it?
Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
eMarketer senior forecasting director Monica Peart breaks out our latest US time spent numbers for connected devices, an update from our previous outlook. Watch now.
eMarketer senior forecasting analyst Oscar Orozco compares our time spent numbers on messaging and social network apps, and shares what activity is the likely influencer for growth. Watch now.
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul will share the steps needed to unleash decisioning and 1:1 personalisation in your organisation.
While many shoppers still pay with cash, mobile payment utilization continues to increase. To keep adoption rates on the rise, however, better improvements to visibility, quality, connection and usage instructions will need to be implemented.
eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?
eMarketer forecasting analyst Eric Haggstrom considers our latest upfront TV and video ad spending numbers and explores why these ad buys are outpacing overall TV spending. Watch now.
Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.
eMarketer principal analyst Mark Dolliver discusses ways that marketers can reach millennial parents. How are young parents different from those of earlier generations? How well does out-of-home advertising work for them? And in what ways are these youthful consumers similar to their older counterparts?
eMarketer forecasting analyst Eric Haggstrom tees up our latest US TV time spent numbers and breaks down key demographic trends. Watch now.
eMarketer vice president of multimedia Paul Verna joins us to discuss how some TV ads lose effectiveness when they’re not viewed in real time. Considering the high percentage of ads that are time-shifted, this is a potential concern for traditional TV advertisers.