Amazon’s website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.
YouTube is trying to close the affiliate marketing gap: TikTok and Instagram far outperform YouTube’s affiliate links. YouTube is trying to remedy the problem.
On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.
On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.
It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
Meta tells advertisers not to buy ads on iOS: The company looks to build SMB allies by advising brands to avoid Apple fees.
Roku battles for ad dollars amid stiff competition from Netflix and Amazon Prime Video: company's resilience shines with 80 million accounts and a revenue uptick despite a dip in user revenues.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.
This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits
The solution serves both businesses and consumers, although A2A payments at the POS haven’t taken off yet
It’s capitalized on B2B payments digitization and demand for faster payments from both consumers and businesses
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
UK retail sales grew 3.8% YoY in January: That’s a promising sign, given that the UK economy fell into a recession in Q4.
Amazon struggles to get on the same page as Gen Z consumers: Nearly half say they’re trying to shop less with the retailer, although Amazon retains a clear edge over other ecommerce players.
Starbucks looks to broaden its appeal: Accessibility and inclusion considerations will guide the design of new company-owned stores.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.