Over a quarter (26.6%) of US internet users will use generative AI at work next year, according to our June 2023 forecast. Many applications will come from tech companies embedding AI into existing workflows, like using Microsoft Copilot for productivity or Google Gemini to create images. To stay ahead of the AI innovation curve, marketers should seek out and experiment with new applications, according to experts at the BrXnd NYC AI in marketing conference earlier this month. Here are four key takeaways from the event.

Regulators are considering halving the proposed new requirements after reviewing public comments.

The old Google-Meta duopoly will claim less than 47% of digital ad spending this year. Adding Amazon brings the share above 60%. Every other digital ad publisher pales in comparison, including seemingly major players like Microsoft and TikTok.

Google rolls out genAI tools to help retailers market their wares: The features aim to make it easier for brands to create compelling content that grabs shoppers’ attention.

Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.

Macy’s is in the first few innings of its turnaround plan: But it has already put runs on the board by soaring past bottom-line expectations and raising its outlook.

Lowe’s expects sales to remain pressured as high borrowing costs weigh on DIY demand: The company is shifting its focus to Pro consumers as it waits for the housing market to improve.

Truth Social's harsh reality: Trump's platform loses $327.6 million in first quarter, with its viability as an ad platform in doubt.

Ad execs say AI campaigns increase revenues: While executives are jazzed about AI’s potential, anxiety swims in the workforce and public.

It also includes features to minimize checkout friction as Google Pay tries to streamline the experience

They rely more on mobile devices than older millennials but have more mature financial lives than younger Gen Zers, giving key insights into digital payment behaviors

The regulator wants to improve cost transparency, setting up another regulatory battle for the networks

Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.

Hims & Hers offers compounded GLP-1 weight loss drugs: Will offering non-FDA-approved GLP-1s be worth the risk for Hims? We think so.

Health systems are carefully evaluating genAI documentation solutions: But the market is quickly crowding with new tools. Price and product differentiation will be paramount.

FDA’s drug advertising transparency rule takes hold: Here’s how it impacts pharma and which advertisers will see the most success reaching and converting patients.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.