On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.
Brands face a current environment where consumers are increasingly loosening ties and changing shopping habits due to economic pressures and shifting expectations. Customers are less brand loyal today than they were five years ago, pushing brands to build stronger communities through providing emotional connections and support.
The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).
Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.
Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.
A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.
The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?
Finding the right creators remains the biggest hurdle for brand marketers, with 43.9% citing it as their top challenge despite 77.7% saying they increased their creator marketing budgets this year. That’s a key finding of new research from Spotter and EMARKETER on brands’ approaches to long-term partnerships.
We explore two case studies from credit unions that turned to tech to improve efficiency.