On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
US total media ad spending could fall to $394 billion in 2025 under a heavy tariff scenario, wiping out projected gains for the year, per our April 2025 forecast.
Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.
Affiliate marketing, a performance-based partnership between an advertiser and a publisher, can offer brands feeling pressure to prove short-term ROI peace of mind and predictability.
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With AI mostly glossed over online, there's a golden chance to stand out—teach, show, and prove what AI can actually do for people.
Inside Amazon’s partnerships with InfoSum and Magnite: The new integrations highlight Amazon’s goal to be an essential platform for advertisers.
Tariffs overshadow Macy’s turnaround progress: Sales fell less than expected on strength at Bloomingdale’s and Bluemercury, but pressures on discretionary spending could add to department store headwinds.
What retailers reaffirming 2025 guidance have in common: Dick’s, Walmart, and Home Depot are cutting supplier costs, diversifying supply chains, and raising prices strategically amid ongoing uncertainty.