Financial Services

They make their money through affiliate links, but they say whatever it takes to funnel their followers into crypto.

WhatsApp users in India can shop for and pay for groceries within the app, which could boost engagement with its payments tools.

It reached this milestone in just over two years. But is that and its claim of profitability enough to call it a success?

Though FIs should keep these at the top of mind when creating digital strategies, they should proceed with caution.

It attributes its digital success to consistent tech investment and understanding customer data.

Affirm’s gross merchandise volume grew 77% YoY in Q4. It plans to launch new products and features to boost volume and engagement.