Twitter advertisers wait and see as Musk shakeup plays out: Caution about platform’s direction abounds as deep staff cuts loom.
Nearly 90% of CMOs and senior marketing executives are planning to increase their marketing budgets in 2023, according to a recent survey by Matter Communications. The top area of investment will be public relations and social media, which over two-thirds of marketers say provided the most ROI over the past year.
On today's episode, we discuss what's behind Meta's revenue decline for a second consecutive quarter, what to make of things one year after the Meta rebrand, and the state of the company's metaverse initiative. "In Other News," we talk about whether being an influencer is sustainable and the chances that TikTok will become the first true super app in the West. Tune in to the discussion with our analyst Debra Aho Williamson.
Social media newcomer BeReal was downloaded 14.7 million times worldwide in September. In January, the app had less than a million downloads, but it’s soared in popularity since then, thanks to its simple premise and focus on authenticity.
Kroger plans to acquire Albertsons, a nearly $25 billion deal that will result in a retail media network capable of reaching 85 million US households, according to the company.
Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.
Medical bill-paying made simpler: Here’s how Highmark Health is streamlining the patient billing-paying process in real time.
Pear Therapeutics scores insurance contract with Wisconsin DHS: We assess the impact insurance coverage could have on managing substance use disorder and opioid use disorder.
Snapchat aims for millennials but hits Gen Z (again): We think the social media platform’s new fitness-focused augmented reality feature will be more appealing to Gen Z than its target audience.
China’s government goes all in on VR: An ambitious plan targets shipping 25 million VR, AR, and mixed reality headsets by 2026 as China looks to bolster its digital economy and own its future metaverse platforms.
Roku’s advertising troubles won’t end anytime soon: The company is struggling with divestments from CTVs, but a buyout could be on the horizon.
The New York Times soars while publishing struggles: The news giant saw ad revenues grow as it passed 1 million subscribers.
Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.
Consumers say sustainability is important and want to support sustainable brands, but when it comes time to buy, price often trumps other considerations.
Former ‘world’s most powerful person ever’ taking Meta on a wild ride: Company shareholder meetings are filled with ire over Zuckerberg’s plans, but there’s consolation in the bigger picture, and risk.
Google gives robots more autonomy: The tech giant advances its PaLM-SayCan research with automated code completion. It’s a compelling path for more capable bots with implications for human workers.
Unmet repayment deadlines are passing, causing banks to chase down bad borrowers and fintechs to face government investigations.
The ethical lender looks beyond credit scores to offer loans, while emphasizing sustainable, clean-energy solutions.