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Only 8.3% of users who noticed shopping-related content changes said their TikTok usage decreased, the same report found, according to our April 2024 “US Social Commerce” survey.

Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.

Thanks to its growing retail media business, Walmart keeps its top spot on our “Unofficial Most interesting Retailers List” for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Microsoft ramps up AI strategy, boosting revenues across the board: Ethical challenges and cybersecurity risks loom as AI reshapes tech landscape.

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.

67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.

Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.