BNPL players are reimagining how consumers access lines of credit—while also seeking elusive profits
In-car and biometric payments are both taking off, and Mercedes and Mastercard want to capitalize on these new growth avenues
The digital broker hopes revenues from credit cards can offset its disappointing trading volume and a shrinking user base. It might not work
How can we tell if our Facebook page is helping us make money? Though banks are active on social media, many still wish they could clearly connect their posting activity to actual business results.
Goldman finds a possible buyer for GreenSky: At a price tag less than one-third of what it paid a year and a half ago, it says goodbye to most of its consumer-facing business.
You can’t just blame it on AI: The Consumer Financial Protection Bureau reminded financial institutions that consumers need specific, detailed reasons when they’re denied credit—even if the decision maker is an algorithm.
The revenues help BNPL fintechs like Klarna overcome the low-margin business model and chart an elusive path to profitability
This is the first time PayPal and Venmo wallets can exchange funds
Given the industry’s historic reliance on cash, Square is hoping to become an early mover and grab share of this massive industry
Bank sponsorships shift from sports stadiums to music venues: Gen Zers at outdoor music festivals this past summer were more likely than ever to see bank logos on tents and signboards.
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
The firm added new payment methods, a dynamic express checkout, and an A/B testing system
The Block CEO’s return to Square could include a crypto push
RFID technology makes Just Walk Out compatible with clothing and other softline shopping categories, opening it up to new use cases
Good deeds now may help banks do well later: USAA Federal Savings Bank got ahead of the impending government shutdown with an interest-free loan offering tailored to its military-affiliated customer base.
No change in rates expected at Fed’s September Meeting: But banks and consumers are still watching their budgets, and everyone’s already starting to worry about whether another rate hike will be forthcoming in November.
On today’s podcast episode, we discuss how finserv digital marketers are incorporating credit marketing, even in top- and mid-funnel campaigns. • In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role. • In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy. • In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels. Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
US digital-only account openings will remain flat at just 200,000 every year from 2024 through to 2027, according to our forecast. Traditional account openings, however, will hover at 5.0 million and above during the same period.
Canadian bankers feel judged: Their government’s special one-off tax, the Canada Recovery Dividend, won’t hit their earnings as hard as feared—but it sets a surprising and unsettling precedent.
The number of US BNPL users has doubled since 2021, even though firms can’t fund rewards as richly as issuers do. But they do have retail connections.