Consumers prefer the intimacy of email marketing: While ad blockers proliferate and distrust of social media climbs, email remains unscathed.
US in-store payment card users will represent 91.0% of the population by 2023.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
Interviews & Insights with Retailers in Latin America, Part One
Interviews & Insights with Retailers in Latin America
Despite a number of economic challenges, retail spending is expected to remain strong: Retail sales growth slowed in February but strong job and wage increases and declining unemployment provide reasons for optimism.
As buy now, pay later becomes a common consumer practice, Klarna has its sights set on expanding its services beyond online commerce. Hear from Klarna’s CMO about how its payment platform has turned into a growth partner for merchants and retailers.
Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.
Curated by eMarketer, this special collection of interviews will help you understand the financial services industry’s digital acceleration and how companies are pivoting toward fintech to increase retention.
Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.
Intel is planning for its future as a key EV chip supplier: A $19B investment in Germany brings it closer to a burgeoning automotive industry looking to pivot into EVs in the next decade.
Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.
Private labels are winning over consumers with good value for the money. Among US adults, 89.7% said they switched from a national label mainly because the store brand offered better value, and 47.9% said deals and/or membership rewards motivated the move. Meanwhile, 52.0% cited the private-label brand’s bigger selection of products.
Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
China’s worst COVID-19 outbreak since 2020 puts production targets at risk: Tech companies and automakers dependent on China manufacturing are again exposed to supply chain snarls, warranting more cautious production plans.
Future Wi-Fi routers will sense movement: Smarter hotspots could find a niche in healthcare and patient-monitoring applications, but creating standards for different manufacturers’ devices to communicate will be a challenge.
As the healthcare analytics firm prepares to go public, we detail why it could be a bellwether for more public debuts from healthcare analytics companies.
We talk about XRHealth’s and Electronic Caregiver’s product launches at HIMSS, detailing how though metaverse tech could patch up some healthcare pain points, consumers may be slow to get on board.
Uber Eats addresses rising costs with a temporary fuel surcharge: The move aims to ease the burden of high gas prices on delivery drivers, which could help it retain them.