Artificial Intelligence

Google and Amazon play tug of war over startup Runway: AI is intensifying cloud wars as startups offer growth potential. Blinders to everything but AI could be an industry pitfall.

OpenAI takes on ChatGPT’s ‘hallucinations’: Broader issues of inappropriate AI use cases and bots’ failure to understand human complexity will continue to pose challenges for AI companies.

Disney reaches its goal of 7,000 job cuts: The entertainment giant has entered a complicated period with slow streaming growth and battles in Florida.

Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.

The White House and Commerce Department support aggressive EU proposals, while others fear competitive disadvantage. Meanwhile, Beijing seems to have the upper hand.

Nvidia and WPPs groundbreaking AI partnership will mean fewer jobs: The impressive tech will give advertisers enormous flexibility but by their own admission will result in job cuts.

Amazon looks to reduce the number of damaged goods it sends: The retail giant is deploying artificial intelligence in several fulfillment centers to streamline its supply chain decision-making. (This article was written with the assistance of ChatGPT.)

Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.

Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.

‘Giant’ AI models are coming soon: Nvidia’s new supercomputer will put generative AI innovation pace on steroids. Ethics, safety, and jobs displacement concerns will escalate faster than expected.

The strike's impact on film: The WGA work halt could have an outsized long-term impact.

The industry’s growth toward chips and components necessary to drive AI applications could help drive the tech sector’s recovery.

Google is about to change the internet as we know it: It’s speeding up its generative AI cadence as OpenAI rocks the App Store. Competition for users will spur continuous upgrades.

Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.

Leaked sales document reveals Amazon’s AI strategy: By billing itself as the more experienced vendor offering greater AI model variety, Amazon is hoping to preserve its dominant cloud standing.

Snap’s subcontinent surge: As Snapchat crosses 200 million users in India, the introduction of 'My AI' signifies its focus on user experience.

ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled “Generative Fill” in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform.

Lack of people and process training is the biggest obstacle to leveraging AI, cited by 42% of B2C professionals worldwide in a Twilio survey. Other barriers to AI adoption include security or compliance (36%), poor organizational processes (34%), and poor-quality data (31%).

On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.