Canadians click and collect: In-store or curbside pickup services were in high demand during lockdowns, which sped up adoption among both retailers and customers.
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior forecasting analyst Cindy Liu, and research analyst at Insider Intelligence Man-Chung Cheung to discuss cross-border ecommerce: What are the largest and fastest growing cross-border markets, which marketplaces are people buying from, and what are the main barriers to overcome when buying products from different countries?
Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.
TikTok sets up Shop: The platform is testing in-app shopping in Indonesia, and at the pace its commerce tools have been advancing, the feature will likely go global soon—so marketers should start preparing now.
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.
eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.
Walmart posts Q4 ecommerce gains: The company reported 69% growth in ecommerce sales for Q4 but warns of deceleration this year.
Millennials want free delivery > discounts
eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam discuss Twitter's stellar Q4 performance and how it managed to close out a terrible 2020 on a high note. They then talk about Snapchat redefining what friendship should mean, TikTok's fate in the Biden administration, and how much Shopify's "Shop Pay" could help boost Facebook and Instagram Shops.