After mostly missing out on a year of holiday fun, data shows that US consumers are excited to get back into the swing of things this year.
If they strike a deal, Pinterest would help the payments giant tap into the massive US social commerce industry.
Amazon announces a new tool to appease both disgruntled third-party sellers and regulators: This comes after weeks of heavy scrutiny following two reports that highlight alleged anticompetitive actions by Amazon.
In this Meet the Analyst Webinar, Yory Wurmser, eMarketer principal analyst at Insider Intelligence, broke down our forecasts for retail mcommerce sales in the US. He also took stock of the leading factors driving that growth and what it means for retailers.
Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.
Holiday ecommerce sales will rise 14.4% this year, with online channels comprising 18.4% of all spending this November and December.
Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.
Pinterest's new TikTok-like feature is more of a video discovery tool than an outright clone: Videos on the new Watch tab won't be separate from normal in-feed videos, so marketers don't need to develop entirely new campaigns around the feature like they had to with Instagram Reels.
Starbucks is reportedly considering cashierless cafes using Amazon’s Just Walk Out tech, and Instacart will acquire smart cart provider Caper AI.
Spotify's Shopify integration brings shopping in-app—is social commerce the end goal? Spotify is separately pursuing ecommerce and social audio and could eventually look to unite the two.
YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.
How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.