Retail & Ecommerce
Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases.
Growth in use of mobile bill pay has been fairly steady, and fast, over the last five years. The major shift in mobile device bill pay usage came from 2013—16% of those surveyed—to 2014—27%.
Collecting consumer feedback can be beneficial for marketers who want to better understand their customers. However, there are challenges, like knowing what to ask.
Australia is home to a mature ecommerce market, with a strong majority of internet users participating. And they expect a lot from retailers, research suggests.
Even with digital peer-to-peer (P2P) methods like PayPal and Venmo available, millennials prefer getting paid back in cash, according to January 2016 research.
Jason Goldberg, senior vice president of commerce and content at Razorfish, discusses retail performance during the 2015 holiday season.
According to US retail marketers surveyed in January 2016, digital marketing brings bigger returns than offline efforts. More than three-quarters of retailers said their digital ROI was greater than for offline marketing channels.
Consumers use a variety of channels for customer service, and while social media may be another option, some feel that it takes too long to address issues and has limited functionality.
Nearly three-quarters of those surveyed feel that increased security measures are good, but there is a growing sense that the federal government is not doing enough to protect the data of its citizens.
More than a third of US internet users say gamification features offered from a brand’s mobile app will not influence their purchasing behavior, according to research.
Prime Now, a service from Amazon that is available to subscribers, has taken off in select US markets. Media is among the top product categories purchased.
Internet of things (IoT) devices are garnering the attention of many marketers and consumers. While they may have different purposes, a December 2015 survey found that these devices may become common financial transaction methods, particularly wearables.
Among women in the typical age range with children younger than 18, most use the internet, smartphones and so on. Thus, one must look more closely to see what is special in the ways mothers in particular use digital to meet the demands of their role and, at times, to escape from those demands.
Researching products before visiting a store is a popular activity among consumers. November 2015 research found that many internet users in the US and UK indeed do so.
Michael Yamartino, head of commerce at Pinterest, talks about how the company's mobile Buyable Pins product did over the 2015 holiday season and what is planned for 2016.
Consumers in the UK are known to be advanced digital shoppers, and they are also advanced mobile shoppers, particularly on smartphones. When they’re in the mobile environment, retail spending in-app is especially high.
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store, according to longitudinal research. Though digital shopping has become slightly more frequent, trips to the store have barely budged.
Retailers are increasingly using in-store digital technologies to enhance the customer experience, and ultimately, drive purchases of products. According to December 2015 research, mobile and digital rewards programs are two of the most used in-store technologies.
eMarketer estimates that this year, more than 41 million people in Brazil will make at least one purchase via an internet-connected device, up 10% over 2015 figures. Who is included in that group?
An increasing share of total sales for Vietnamese businesses are happening online, placing growing emphasis on digital marketing tactics to boost digital sales. Companies report that social networks and search are the most popular channels for such digital marketing efforts.