Retail & Ecommerce
Multichannel shoppers in Brazil are a genuinely omnivorous bunch, according to Q3 2015 data. Multidevice users are almost equally likely to complete a purchase on a smartphone, tablet or PC.
Print coupons remain an important promotional tool for retailers. And even though Wal-Mart decreased its circulation of freestanding insert (FSI) pages, the big-box retailer still retains the top spot among retailers who distribute these promotional materials, according to 2015 research.
Thomas Meyer, co-founder of Mobile Now Group and a veteran of the China mobile scene, encourages Western brands to advertise and sell via WeChat.
Magnus Jern, president of the Mobile Application Solutions Division at DMI, a creator of mobile apps for global brands, discusses how consumers are using mobile apps to influence purchasing decisions, conducting research and shipping in-store purchases to their doorstep.
Retailers like Wal-Mart, Target and Walgreens made significant sales gains in 2015, and are expected to be still bigger by 2020. Amazon, another top retailer, is projected to have the highest growth, according to 2015 estimates.
More digital buyers are researching products on the day of purchase than before or after it, according to 2015 data.
Loyalty program members in the UK want rewards, according to Q3 2015 research. Most internet users only belong to a handful of programs, and they want clear perks from them.
Digital shoppers in Canada have made mobile a part of their path to purchase, but a solid majority of sales still come from the desktop, according to research. Organic search and referral traffic are helping to drive the most transactions.
eMarketer estimates that Spain was home to 17.5 million people who made at least one purchase via digital channels in 2015. This year, eMarketer forecasts that figure to reach 18.5 million, with 62% of all internet users in Spain spending a collective $17.9 billion on retail ecommerce purchases.
Nearly half of US mobile users are interested in mobile-based account control for debit cards, like tools to help them control their spending and avoid fraud.
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list.</p>
Retail ecommerce spending in Australia surpassed $19 billion last year, eMarketer estimates, and research suggests the most common purchase categories include tickets, travel and apparel.
When it comes to a retailer’s mobile site, user reviews are the top feature that consumers expect to see, according to a September 2015 survey. Customer support is also key.
More than ever before, shoppers in the UK set out on their path to purchase via digital channels. However, where they make their final purchase is much more varied, with the digital element less marked.
Only a minority of adults in Hong Kong had plans to give Christmas gifts last year—but buying the gifts online was an even more niche activity, according to research.
Mobile has become an important channel for shoppers as they research and purchase products. According to 2015 research, these “mobile warriors” skew younger as well as female
Shopping at brick-and-mortar stores has long been a rite of teen passage in the US—though socializing may be at least as important as the shopping itself. But teens, like millennials before them, now prefer shopping via digital channels, according to one survey.
Luxury brands were slow to take their marketing efforts digital, with many fearing they could not offer the kinds of impressive experiences on the internet that they were used to giving customers in person. But customer service has become increasingly important on luxury websites in recent years.