Peloton’s adult user base in the US is still expanding, but year-over-year growth will continue to decelerate from its record high of 115.3% in 2020. From next year through 2026, growth will slow to single digits.

Twitch’s exclusive creators aren’t entirely exclusive anymore: The move signals that livestreaming may not be a product—it’s a feature.

Fortnite’s young users are a huge selling point for brand partners: IHeartRadio is the latest brand to launch an experiential marketing campaign in the video game.

FanDuel plans to launch its own cable network: While sports betting is surging, the service could have an uphill battle ahead.

Intel leans on outside investment for new factories: Still reeling from poor Q2 performance, Intel is courting private equity investors to back its trillion-dollar factory ambitions. Will other semiconductor companies follow suit?

Richemont and Farfetch finally reach a deal for Yoox Net-a-Porter: The partnership could boost Farfetch’s customer base and help grow its B2B service.

Insider Intelligence spoke with Harley Block, co-founder and CEO of Gen Z consultant IF7, about its strategy to help brands like Abercrombie & Fitch reach the younger audience on TikTok.

Amazon looks to increase awareness for its sports offering: Its Prime Video is partnering with DirecTV to bring Thursday Night Football to bars and restaurants.

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

Microsoft wants airlines to burn the carbon they emit: The tech giant and Alaska Airlines are giving a startup’s sustainable fuel a boost. But potential hidden emissions are a caveat.

The music stops for AI-generated rapper: Capitol Records drops FN Meka from label after outcry over stereotypes.

Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.

Wall Street banks are expected to face more than $1B in fines over traders’ use of private messaging apps.