Kroger Precision Marketing has added Snapchat to its retail media offerings, enabling advertisers to use Kroger’s first-party data to target consumers with Snap or Story ad campaigns.
Estée Lauder outmaneuvers Kering to acquire Tom Ford: The $2.8 billion deal lets Estée Lauder keep full control over one of its biggest moneymakers and maintain its prestige beauty and fragrance dominance.
Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.
Retail sales rose 1.3% in October: That suggests retailers were successful in pulling the holidays forward. However, Target’s Q3 earnings show what consumers are buying is changing.
Drizly’s pivot to gift giving doesn’t make much sense: The Uber-owned alcohol delivery service looks to become a go-to shopping destination.
Starbucks credits the pumpkin spice latte for helping it beat Q4 earnings expectations: But the company’s growth owes just as much to its robust loyalty, customization, and convenience initiatives.
When times get tough, people turn to sweets: That’s one reason that the makers of Twinkies, Oreos, and Hershey Kisses have boosted their guidance.
Kroger plans to acquire Albertsons, a nearly $25 billion deal that will result in a retail media network capable of reaching 85 million US households, according to the company.
Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.
Sainsbury’s takes a short-term hit to build long-term loyalty: The UK grocer ate some of its rising costs to limit price increases for cash-strapped shoppers.
Same-store sales are rising at many QSRs: They’re benefiting from some consumers trading down from pricier restaurants and others looking for an affordable option as grocery prices rise.
China’s COVID strategy continues to hurt retail sales: Estée Lauder and Canada Goose are among the high-end brands pointing to China’s policy as a reason they’re lowering their outlooks.
Diageo becomes latest brand to aim for inclusivity: 1,200 of its marketers will be trained in inclusive design, followed by a rollout to agency partners.
Aldi US plays catch-up with its new ecommerce platform: The discount grocer aims to narrow the gap by letting shoppers buy online.
Few CPG brands are posting strong volume growth: But price hikes and shrinkflation are helping companies like Kraft Heinz, Coca-Cola, and Procter & Gamble generate strong earnings.
Jack in the Box’s takeout-only concept reflects changing customer habits: The chain is doubling down on takeout and drive-thrus to enhance convenience as more households turn to fast food.
The price of groceries has reached a historic high. In August 2022, the US consumer price index found the cost of food was up 11.4% year-over-year (YoY), the largest 12-month increase since May 1979.
Instacart adds new options to its self-service interface: Its new shoppable videos could bolster spend and cheer the platform up over its much-delayed IPO.
“Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. Here’s what brands should keep in mind.
The rumors of rapid grocery’s demise are exaggerated—but not by much: While startups struggle to make the model profitable, Uber Eats and DoorDash see an opportunity.