US cosmetic and beauty sales are expected to grow over 10% this year—more than three times the 2.9% rate of the overall retail market, according to our forecast. It’s a sign of the “lipstick effect,” said our analyst Sky Canaves on our “Behind the Numbers: Reimagining Retail” podcast.
Kroger Precision Marketing’s secret sauce: Achieving equivalent sales impacts with 51% fewer impressions, enhancing ad intelligence with in-house platforms, and recruiting top-tier talent, according to Cara Pratt.
How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup’s share of digital grocery orders rises.
Price increases caused PepsiCo, Conagra sales volumes to drop: CPG companies have to tread carefully as private label sales gain share.
The IPO market is beginning to thaw: A years-long freeze is starting to change as Liquid Death and Skims look to go public.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
High food prices push shoppers to buy private labels: Store brands accounted for a record share of grocery purchases in the first half of the year.
Bud Light’s popularity plummets: The brand’s multiple missteps related to transgender influencer Dylan Mulvaney have driven consumers to other brands.
Influencer brands like Prime and Feastables are thriving: Consumers are willing to pay a premium for brands by creators like MrBeast, Logan Paul, and KSI.
Gen Z’s buying power is rapidly growing: Food and beverage companies looking to cater to the demo’s unique tastes can’t do so without incurring some risks, however.
Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.
JD.com, Alibaba bet on grocery as China’s economic recovery stalls: Both companies hope demand for necessities will offset slowing ecommerce sales.
Gen Z consumers of beauty and skincare products are most attracted to brands for their pricing (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing is a bigger influence for older consumers, cited by 61% of those ages 18 and older.
Kroger brings retail media in-house: The grocer ended a yearslong partnership with Microsoft in a move that won’t be the last of its kind.
Some 22% of beauty retail sales worldwide will take place online this year, the most of any sales channel, per McKinsey. Physical specialty stores, such as Sephora and Ulta Beauty, will come in a close second (20%), while department stores will rank last (8%).
DoorDash adjusts its business model: The company will offer drivers the option to be paid an hourly wage at the same time that it makes several updates to its app.
General Mills posts mixed Q4 as retailers look to save on inventory: The company missed revenue expectations as sales volumes continued to fall in response to price hikes.
AI selects 70% of what Hungryroot’s customers buy: The technology was key to the online grocery and meal delivery company’s 50% growth last year.
Dollar Tree is adding more expensive items to store shelves: The move allows the discount retailer to bring in more name brands, boosting its shopper appeal.
Kering looks to build a new beauty division: The luxury conglomerate struck a deal to buy Creed, the second-largest brand by sales in the high-end fragrances segment.