Caregivers are consumers, too: Family caregivers spend a lot of money shopping for their care recipients, and shop for themselves at the same time. They have some unique needs that retailers need to accommodate.
Healthcare organizations need to see more from genAI: We examine the one big reason that could prevent providers and payers from going all-in on genAI investments next year.
Hims & Hers rolls out weight loss program sans GLP-1s: We explore why the startup isn’t yet rolling the dice on obesity drugs.
Where healthcare execs will invest IT budgets in 2024: Cybersecurity is the top priority for health systems in 2024, followed by EHRs, digital care, and advanced analytics. Good thing a lot of budgets increased substantially in recent years.
Healthcare providers need better visibility into their market share: A new analytics solution from Trilliant Health is designed to do just that. But the Market Explorer tool on its own won’t solve health systems’ patient acquisition and retention challenges.
Digital health startups to watch: We spotlight patient loyalty-focused RepeatMD and weight loss platform Signos on the back of fresh funding.
Patients with depression respond to mHealth apps: Treatments shorter than 8 weeks had the biggest impact on patients with moderate or severe depression. The results are encouraging given the prevalence of depression.
Healthcare is on the ballot in 2024: Inflation and healthcare affordability are the top concerns for 99% of all registered voters polled by KFF. Here’s what marketers need to do to appeal to all sides.
CVS overhauls drug pricing and pharmacy payouts: We explore why CVS is pushing into Rx pricing transparency now and examine who will benefit most.
Merck diversifies oncology clinical trials: Fewer minorities participating in clinical trials, despite efforts from pharma companies and the FDA. Building trust is the first step toward remedying that.
Can TikTok be used to encourage cancer screenings? We explore how healthcare stakeholders can turn social media into a useful preventive care marketing tool.
Doctors like videos almost as much as meetings: They need to keep up with clinical content, and videos are their second-most preferred way to consume it. Here’s how their preferences break down.
Walgreens integrates Rx coupons into its website: We examine why leaning into drug discount cards is a smart business move for retail pharmacies.
Digital health startups to watch: We spotlight value-based care enabler Better Health Group and healthcare payments app PayGround on the back of fresh funding.
Employers eye healthcare costs in 2024: No one expects costs for medical services and medications to go down, so employers are taking steps to curb some of the drivers of rising prices.
GenAI becomes a reliable source for health information: Consumers are comfortable using the tech for their health-focused searches. But how does genAI stack up against more traditional health sources?
Bayer teams with Hurdle on biological age test: Bayer is selling Hurdle’s saliva-based test directly to consumers as part of its precision health initiative launched in May. Success will come down to price for many consumers.
Telehealth vs. in-person visits: Telehealth patients are less likely than in-person patients to complete a test or a follow-up with a referral. But the stats aren’t great for any modality.
Primary care docs don’t have enough time in the day: We explore the issues impacting PCPs’ ability to deliver more holistic care to their patients.
Seeing health information on social media isn’t believing: 82% of US adults think most of the health information they see on social media is false or misleading. But two-thirds of them can’t tell what’s true from false.