Healthcare is on the ballot in 2024: Inflation and healthcare affordability are the top concerns for 99% of all registered voters polled by KFF. Here’s what marketers need to do to appeal to all sides.
CVS overhauls drug pricing and pharmacy payouts: We explore why CVS is pushing into Rx pricing transparency now and examine who will benefit most.
Merck diversifies oncology clinical trials: Fewer minorities participating in clinical trials, despite efforts from pharma companies and the FDA. Building trust is the first step toward remedying that.
Can TikTok be used to encourage cancer screenings? We explore how healthcare stakeholders can turn social media into a useful preventive care marketing tool.
Doctors like videos almost as much as meetings: They need to keep up with clinical content, and videos are their second-most preferred way to consume it. Here’s how their preferences break down.
Walgreens integrates Rx coupons into its website: We examine why leaning into drug discount cards is a smart business move for retail pharmacies.
Digital health startups to watch: We spotlight value-based care enabler Better Health Group and healthcare payments app PayGround on the back of fresh funding.
Employers eye healthcare costs in 2024: No one expects costs for medical services and medications to go down, so employers are taking steps to curb some of the drivers of rising prices.
GenAI becomes a reliable source for health information: Consumers are comfortable using the tech for their health-focused searches. But how does genAI stack up against more traditional health sources?
Bayer teams with Hurdle on biological age test: Bayer is selling Hurdle’s saliva-based test directly to consumers as part of its precision health initiative launched in May. Success will come down to price for many consumers.
Telehealth vs. in-person visits: Telehealth patients are less likely than in-person patients to complete a test or a follow-up with a referral. But the stats aren’t great for any modality.
Primary care docs don’t have enough time in the day: We explore the issues impacting PCPs’ ability to deliver more holistic care to their patients.
Seeing health information on social media isn’t believing: 82% of US adults think most of the health information they see on social media is false or misleading. But two-thirds of them can’t tell what’s true from false.
Patients’ nonmedical needs are piling up: Consumers say they need more support from health systems, insurers, and employers. Are these entities up for the task?
How badly do patient cancellations hurt providers? Appointment no-shows impact a practice’s revenue and patient retention. Here's how physicians can slash cancellation rates.
Seniors like $0-per-month premiums: More than 40% have signed up for zero-premium Medicare Advantage plans halfway through the 2024 open enrollment period. But if they keep using medical services, MA insurers could look to cut back on those plans in the future.
Tonal joins Best Buy’s holiday fitness deals: The AI-enabled Intelligent Home Gym is available for Black Friday sales. But cost-conscious consumers are sticking to clothes and toys this year.
A doctor’s office without doctors: Primary care startup Forward is putting self-service healthcare to the test with AI-powered health pods. Will consumers buy in?
Diabetes patients lack remote monitoring: Even among patients who regularly test their glucose levels and see their doctor, few are actively enrolled in RPM programs. That’s a problem for RPM device makers and marketers.
Another AI tool enters the healthcare ring: ClinicalKey AI claims to give evidence-based answers to doctors at the point of care. Success will depend on whether doctors trust its answers—or a competitor’s.