Swoop’s predictive AI enables pharma marketers to target even undiagnosed patients: It’s the latest example of how AI models are helping pharma brands reach more patients and providers.
Peloton is the latest to try out TikTok’s brand hubs: The fitness company is the second major brand to try TikTok’s innovative ad format after Disney in October.
Weight loss drugs work, but adherence rates are a mixed bag: Marketers know the better a product works, the longer consumers will use it. But less than half of adults were still taking these meds after three months. We dig into more research findings.
Patients’ pixel-tracking lawsuits hit hospitals: Meta’s Pixel tracker allegedly sent sensitive health information to social media platforms. Patients sued, and hospitals are paying up—both parties are losers.
Doctors’ presence on Zocdoc matters: Providers must enhance their online profiles and more effectively market their offerings to consumers—particularly as medical bookings skyrocket in the New Year.
Class action lawsuits against healthcare insurers bear watching: Humana and United Healthcare are accused of using AI predictive tools to automate claim denials, despite a high error rate. The cases could lead to greater scrutiny of how AI is deployed by all insurers in decision-making support.
An unprecedented ITC ruling based on claims that Apple infringed on blood oxygen monitoring patents leaves the tech giant no recourse but to temporarily pull its devices.
Consumer trust in genAI for health info comes down to familiarity: We explore why two recent patient-focused surveys on genAI reveal stark differences.
Americans are in worse physical shape than ever: Obesity and diabetes have reached record highs, and healthy eating habits are “substantially” worse than before the pandemic. At least we’re still exercising as much—or as little—as we did in 2019.
Our most-read healthcare stories of 2023: Stories that got our readers most excited to read in the past year include health information on social media, genAI, pharma’s move to digital, and generational healthcare marketing.
These are the healthcare startups that raised the most cash in 2023: We take a look back at which digital health companies and which market segments investors bet most on this past year,
How Cost Plus Drugs is shaking up the PBM landscape: We unpack the pharmacy startup’s disruptive moves in 2023 and how they’re impacting insurers, employers, and conventional PBMs.
Digital health startups to watch: We spotlight health benefits-focused Medefy Health and virtual cancer care clinic Maia Oncology on the back of fresh funding.
Healthcare spending grew 4.1% in 2022: Hospitals and doctors still got the lion’s share of the $4.5 trillion, but their growth rates slowed. Retail prescription drugs and home health care agencies picked up steam, but the industry as a whole saw its share of GDP shrink.
Retail health, high costs are fragmenting the patient care journey: We explore what these trends could mean for consumers and healthcare providers in 2024.
Empowered patients are turning to alternate sources for medical help and information: Here’s what healthcare marketers and providers need to know.
Amazon Prime-ary care: It offered discounted annual memberships to One Medical and experimented with pharmacy offerings. But the benefits saw mixed success.
CVS, Kroger look to connect seniors with primary care: We explore how converting older consumers into patients is a big opportunity for retail health players.
Talkspace leans into women’s health services: We explore how the company’s tie-up with a menopause care platform aligns with its 2023 business strategy.
Preventive care screening goes on the grocery list: Walmart and RadNet have launched the first MammogramNow service at a superstore in Delaware. Will the target audience take time for a scan?