Digital health startups to watch: We spotlight health benefits-focused Medefy Health and virtual cancer care clinic Maia Oncology on the back of fresh funding.
Healthcare spending grew 4.1% in 2022: Hospitals and doctors still got the lion’s share of the $4.5 trillion, but their growth rates slowed. Retail prescription drugs and home health care agencies picked up steam, but the industry as a whole saw its share of GDP shrink.
Retail health, high costs are fragmenting the patient care journey: We explore what these trends could mean for consumers and healthcare providers in 2024.
Empowered patients are turning to alternate sources for medical help and information: Here’s what healthcare marketers and providers need to know.
Amazon Prime-ary care: It offered discounted annual memberships to One Medical and experimented with pharmacy offerings. But the benefits saw mixed success.
CVS, Kroger look to connect seniors with primary care: We explore how converting older consumers into patients is a big opportunity for retail health players.
Talkspace leans into women’s health services: We explore how the company’s tie-up with a menopause care platform aligns with its 2023 business strategy.
Preventive care screening goes on the grocery list: Walmart and RadNet have launched the first MammogramNow service at a superstore in Delaware. Will the target audience take time for a scan?
Caregivers are consumers, too: Family caregivers spend a lot of money shopping for their care recipients, and shop for themselves at the same time. They have some unique needs that retailers need to accommodate.
Healthcare organizations need to see more from genAI: We examine the one big reason that could prevent providers and payers from going all-in on genAI investments next year.
Hims & Hers rolls out weight loss program sans GLP-1s: We explore why the startup isn’t yet rolling the dice on obesity drugs.
Where healthcare execs will invest IT budgets in 2024: Cybersecurity is the top priority for health systems in 2024, followed by EHRs, digital care, and advanced analytics. Good thing a lot of budgets increased substantially in recent years.
Healthcare providers need better visibility into their market share: A new analytics solution from Trilliant Health is designed to do just that. But the Market Explorer tool on its own won’t solve health systems’ patient acquisition and retention challenges.
Digital health startups to watch: We spotlight patient loyalty-focused RepeatMD and weight loss platform Signos on the back of fresh funding.
Patients with depression respond to mHealth apps: Treatments shorter than 8 weeks had the biggest impact on patients with moderate or severe depression. The results are encouraging given the prevalence of depression.
Healthcare is on the ballot in 2024: Inflation and healthcare affordability are the top concerns for 99% of all registered voters polled by KFF. Here’s what marketers need to do to appeal to all sides.
CVS overhauls drug pricing and pharmacy payouts: We explore why CVS is pushing into Rx pricing transparency now and examine who will benefit most.
Merck diversifies oncology clinical trials: Fewer minorities participating in clinical trials, despite efforts from pharma companies and the FDA. Building trust is the first step toward remedying that.
Can TikTok be used to encourage cancer screenings? We explore how healthcare stakeholders can turn social media into a useful preventive care marketing tool.
Doctors like videos almost as much as meetings: They need to keep up with clinical content, and videos are their second-most preferred way to consume it. Here’s how their preferences break down.