Elon Musk’s embattled Neuralink gets FDA approval for human testing: Its track record creates an opportunity for competitors. Less-invasive methods will likely have more consumer appeal.
TV is still king for healthcare advertising: Older adults get multiple ad impressions because they spend so much time with TV. But social media is where adults under 55 are spending their media time.
Healthcare prices are climbing at the fastest rate in 15+ years: Consumers are using more healthcare services, and that’s driving up costs for all insurers. But expect pushback if premium prices surge in 2024.
Generative AI + blood sugar management all in one app: The app is being marketed to patients who may not have easy access to continuous glucose monitors and could benefit from predictive insights on their blood sugar levels.
Digital health startups to watch: We spotlight caregiver platform Wellthy and health data marketplace Prognos Health on the back of fresh funding.
Price transparency matters on prescription drugs: Cost can determine whether consumers pick up their meds. And they’re moving to digital channels to get price information.
Omada Health opts not to prescribe trendy obesity drugs: The company’s insurer and employer customers will be spared from making difficult Rx coverage decisions.
Big Tech players are missing out on smart home healthcare: Remote patient monitoring devices are driving growth in the smart home healthcare market, but there are many other opportunities for Big Tech devices in the market.
Healthcare marketers, check your mobile ad budgets: Online health consumers are using mobile devices to search for health information. Yet, healthcare marketers are lagging on mobile ad spending.
Consumers aren’t impressed with digital patient access tools: New and recurring business is on the line for healthcare providers who don’t pivot.
A $3.6 billion investment can secure the American chipmaker as a key supplier in various Japanese industries for years to come.
FTC wants digital health companies to clean up their apps: The federal agency is rewriting its Health Breach Notification Rules for mobile health apps and fitness trackers. Marketers need to read the fine print.
TikTok ban won’t be fatal for healthcare marketers: Montana’s law banning the social video app doesn’t extend to its users or advertisers. But here’s how to prepare.
Retailer-health system tie-ups can build consumer trust: We examine how these partnerships can help capture the two-thirds of patients who don’t get care at retail health clinics.
Digital health startups to watch: We spotlight healthcare AI firm Hippocratic and navigation platform Amino Health on the back of fresh funding.
Doximity’s AI chatbot already helps thousands of docs: The company’s massive physician membership could mean many more doctors will soon be using the tool for admin tasks.
Healthcare has a diversity problem: More than half of US adults would feel more comfortable with a healthcare provider who shares their background. Marketers need to step up, not just providers.
Cancer patients, meet Dave: Belong.Life’s conversational AI tool is trained to support oncology patients. Marketers should get acquainted—there are more tools like it coming.
Atrium opens an apartment complex-based telehealth clinic: Marketers will pitch patients on the convenience of getting healthcare at your doorstep.
CVS leaves clinical trials to its retail rivals: We examine the company’s surprising decision to shut down its clinical trial business.