The cost of medical care keeps rising: Continued inflation, workforce shortages, and demand for specialty drugs will cause a 7.0% for health plans in 2024.
Big retailers are accumulating assets from across the healthcare ecosystem. This includes adding pharmacy and health insurance capabilities, as well as provider services such as home health, telehealth, primary, specialty, and urgent care.
Digital health startups to watch: We spotlight AR surgical company Augmedics and Gen Z-focused virtual health provider Caraway on the back of fresh funding.
Calm Health will roll out cancer-specific mental health program: It’s working with clinical experts to develop the solution—its employer and health plan customers will feel comforted.
VillageMD gets a rebrand: A new campaign aimed at boosting chronic care patient panels comes on the heels of disappointing Q3 2023 results for Walgreens. Will it be enough?
Concerns regarding social media’s effect on young people are on the rise. Explore the current state of Gen Zers’ mental health, how they feel about social media, and their willingness to receive care.
Healthcare providers, young patients meet on TikTok: Physicians are delivering educational content on social media—Gen Zers are taking notice.
Black women are stressed out: Tensions of daily life are magnified by racial discrimination and microaggressions. Black women want more mental health tools designed for their needs.
When patients walk out the door: Healthcare providers have a huge stake in keeping post-surgical patients in their network. Convenience is the key to keeping them.
Aging in place demands digital health solutions: Older adults are already using digital apps and services to help them stay independent. Here’s what marketers need to know about them.
Zocdoc, Elation Health partner for easier online scheduling: New functionality from Zocdoc should reduce admin burden for physicians and improve provider searchability for patients.
Here’s what healthcare will look like in 2033: Patients will be sicker and the squeeze on hospital beds will push more surgeries and services to outpatient facilities, digital channels, and the home.
Novo Nordisk sues healthcare companies over GLP-1 drugs: Knockoff versions of popular weight loss medications are hitting the market. Big Pharma will need to educate consumers on determining what’s safe vs. unsafe.
Digital health startups to watch: We spotlight care access platform DexCare and virtual therapy provider Octave on the back of fresh funding.
Marketing mobile health apps to doctors: We examine why pitching health apps to physicians is a smart marketing strategy.
Using social media to attract patients: Consumers, especially younger ones, are engaging with health brands on social media. That’s a big patient acquisition opportunity for healthcare marketers and providers.
NY health systems battle over trademark colors: The health systems are in court over advertisements using a “confusingly similar” shade of purple in their advertising campaigns. It’s a battle over patients—and trademarks.
Take a selfie, get a doctor’s appointment: A new AI-powered mobile app reads patients’ vital signs, schedules appointments, and suggests lab tests. Will consumers trust it?
Digital health startups to watch: We spotlight value-based specialty care company Upperline Health and virtual maternity care provider Pomelo Care on the back of fresh funding.
Inadequate access to care isn’t just a US problem: Healthcare providers around the globe can take steps to make care more accessible for patients. We detail them below.