Kaiser Permanente-owned Risant Health to buy Cone Health: Here’s what the acquisition means for Risant’s value-based care ambitions in the not-for-profit provider space.
Medical/pharma TV ad impressions resonate most with older consumers: Our Industry KPI data should inform healthcare and pharma marketers’ strategies for targeting patients.
Eli Lilly goes after companies selling unauthorized GLP-1s: The chaotic state of the weight loss drug market is creating an opportunity for bad actors. Healthcare marketers will need to set the record straight.
Doctors’ list of burnout factors is getting longer: We dig into the key factors challenging physicians in their practices and examine how marketers and other providers could help offset them.
Medicare members can now use Amazon Pharmacy’s RxPass: But we don’t think this new offering will move the needle on prescription drug spending.
Surgeon General calls for social media warning labels: Here’s the data behind Dr. Vivek Murthy’s proposal and why steps like enforcing age appropriate standards are likely to effect real change sooner.
Color Health, OpenAI develop AI copilot: Here’s how the AI-powered cancer screening tool works and why OpenAI is continuing to push into healthcare.
Growing use of weight-loss drugs drives sales of smaller, more revealing clothing: Apparel retailers are expanding their size ranges and offering more risqué styles to accommodate shifting tastes.
Tobacco-like labels on social apps acould warn young people about potential harms, but any regulation would need congress approval which faces a block of lobyists.
Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here’s the data you need to ensure your marketing campaigns are reaching these cohorts.
Done CEO and head clinician charged with fraud in Adderall distribution scheme: Regulators are paying closer attention to companies that promote prescription drugs directly to consumers online. It’s a wake-up call for telehealth companies and healthcare marketers.
In TikTok we trust (for health): We unpack new survey results examining TikTok users’ trust in health content on the app and the opportunities this presents for healthcare marketers.
As more pharmacies shut down, where will consumers go? Some say that convenience matters more than brand loyalty, but just barely. Here’s how pharmacies can improve the patient experience as stores close across the US.
Michigan’s largest insurer to stop covering GLP-1s for obesity: Here are the details behind Blue Cross Blue Shield of Michigan’s decision and why estimates projecting skyrocketing GLP-1 uptake are likely overstated.
Users aren’t happy with the downgrades, and some may be wondering if it’s Google’s attempt to push them away from Fitbit and toward the Pixel Watch
Venture capital investments in healthcare AI are soaring: Here’s a look at current and future digital health investing trends, including the AI use case we expect to attract investment dollars.
Walmart’s patient acquisition failure: On the back of Walmart’s $230M primary care business loss, we examine the challenges retail health players face in reeling in patients.
Kroger Health pushes into GLP-1s: Kroger plans to drive more business to its health clinics and pharmacies with a new weight management program.
Teladoc names new CEO: The virtual care giant’s new CEO, Chuck Divita, could be in the right place at the right time to turn Teladoc’s fortunes around.
Consumer trust in genAI-driven healthcare information is waning: It’s a top reason why non-users are reluctant to try genAI for healthcare. We explore what’s driving this lack of trust.