Health

Health system CEOs tackle gun violence: We explore how healthcare marketers and providers can work together on educating patients about gun violence prevention and safety.

Americans are coming around to weight loss drugs: Pharma has done a good job abating stigmas around the drugs with ads. Now, more companies want a piece of the GLP-1 pie.

Personalized healthcare drives growth for Hims & Hers: AI is helping the company’s providers customize treatments for patients. If the strategy pays off, Hims & Hers may soon leave its competition in the dust.

Hackers took down a crucial piece of US healthcare payments infrastructure: UnitedHealth’s Change Healthcare still hasn’t recovered, leaving providers unpaid and people unable to get care. It’s an unwelcome reminder of how vulnerable the system is to disruption.

Where do consumers want to see prescription drug ads? They trust doctor’s offices the most. But we explain why pharma marketers won’t be deterred from advertising more on digital channels.

Walgreens is closing 50+ medical clinics in Florida: The retailer is rethinking its care delivery strategy to stem losses under a new CEO.

Health systems want to up their use of AI: But a new survey reveals a crucial internal challenge they need to overcome before they make big AI investments.

BetterHelp’s flat revenues are thanks to lower yield on social ad spending: D2C digital health companies need to advertise more ethically on social media amid increased scrutiny from regulators.

US senators ask FDA to clamp down on Rx social media ads: We unpack the lawmakers’ requests and explore how prescription drug companies and telehealth players must bear more responsibility for their social media ads.

Healthcare affordability is top of mind for US voters: Democrats and Republicans are aligned about high healthcare costs. We explore what it means for marketers during this election season.

GLP-1 medication users spend less money on groceries: The likes of Ozempic and Wegovy are reshaping consumer spending patterns. We explore how grocers and food companies must adapt.

More consumers turn to digital tools for Rx management: But increased demand for online pharmacy services could actually spell trouble for pharmacy disruptors—here’s why.

Young Americans aren’t getting the mental healthcare they need: Access to online care is one solution, but it’s not a cure-all.

A proposed rate cut adds to Medicare Advantage insurers’ challenges: Some insurers depend on gov’t contracts for a big chunk of their profits — they may scale back benefits to maintain margins.

Cigna partnered with HelloFresh to help members eat better: The health insurer will offer discounts on meal kits to some members—a creative new twist on food as medicine.

It’s no longer just nutrition and exercise apps that are popular: We explore which health app categories have the strongest demand and examine how developers can make their apps stickier.

Pfizer pays big bucks to advertise during the Super Bowl: Consumers and lawmakers aren’t happy with Big Pharma right now. Pfizer hopes the Super Bowl ad will strengthen its brand reputation.

Healthcare orgs uncover questionable bills to Medicare for urinary catheters: The $2 billion spike is the latest sign of how easy it is for bad actors to take advantage.

J&J worker sues the company over Rx prices: Drugmakers, pharmacy benefit managers, and now employers are all feeling the heat for the price of prescription medications.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.