Google Cloud is losing billions of dollars: Feature parity with AWS and Azure, greater global availability, and pivoting toward enterprise customers could help it regain momentum in the cloud services segment.
Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.
Chip shortage caused, in part, by lack of manufacturing of older processors: Investors focusing on premium 16 nm chips or smaller results in shortages of cheaper but necessary silicon chips but could lead to continued scarcity of low-cost semiconductors.
AR, VR, and video games present opportunities that marketers can tap into right now.
Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.
Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.
Advertisers ask regulators to ease up on ad-targeting legislation: Two advertising groups said banning targeted ads could seriously harm the US economy.
On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.
The turnover of CMOs is the highest it has been in more than a decade. Spencer Stuart’s latest data shows that average CMO tenure in the US dropped to 40.0 months in 2020, its shortest since 2009.
Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.
US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.
US chip fabs struggle as inventories drop to just five days: Dark days are ahead as demand is up 17% but relief is likely months or even years away.
Intel scores rare antitrust win against European Commission: Regulators criticized for failing to provide sufficient evidence in $1.2B case. Ruling could serve as a rallying point for other Big Tech companies battling antitrust suits.
Global cloud adoption increased by 25% in 2021: Study reveals that security, managing complexity, and compliance still fall behind as businesses rush to migrate to the cloud during the pandemic.
Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.
Google goes back to the drawing board with its third-party cookie replacement strategy: Its new approach aims to address advocates’ privacy concerns.
Twitter continues investing in performance marketing: Its new performance advertising products will be essential to keeping marketers around, despite a waning user base.
Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.